The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data is critical to make informed content decisions. With a clear understanding of the audience behavior towards the show "Love, Victor," executives can determine its performance, value, and potential to maximize its success across the platform, territory, and audiences.
One way demand data is used to determine content valuation is through content metrics. Parrot Analytics content valuation system is powered by the global content supply and demand data, helping to reveal the dollar value of any specific title to any platform and region. By understanding the contribution of the show to the platform's revenue and engagement, executives can determine the show's strategic value, estimate cannibalization, and assess exclusivity opportunities.
Another way demand data is used is by being able to quantify the popularity of the show and rank it against the market average. For instance, "Love, Victor" has audience demand of 2.2 times the average show in Australia over the last 30 days, ranking at the 97.5th percentile in the romance genre and having a global demand rating of "good." This is useful information for acquisition decisions, programming decisions, and distribution decisions within the romance genre.
Demand data also helps with viewer retention and acquisition. By examining the demand data, executives can determine which titles attract new subscribers to the platform and which shows keep the current audience happy. Furthermore, demand data can identify areas of opportunity whereby new content can be produced or acquired or specific titles of interest to global audiences, thereby informing acquisition strategies and production decisions.
The Parrot Pulse metric provides an independent measure of "Love, Victor" global performance across six dimensions, including audience demand across all platforms, travelability, longevity, momentum, franchise potential, and reach. Understanding the popularity of "Love, Victor" and how it compares on each of these categories to other shows globally can advise on programming and marketing strategies.
A series's ability to maintain demand and grow popularity over time is instrumental in determining its longevity in the market, audience appeal, and the need for marketing investment. Therefore, examining demand data on "Love, Victor" over the last 30 days compared to the previous 1-year rolling basis gives insight into longer-term trends. Based on the analysis, "Love, Victor" is experiencing an increasing level of popularity, indicating emerging audience interest in the show.
Finally, the demand data helps inform optimal release strategies, advising on the best time to release the content to maximize engagement, and identifying the most popular genres in a particular market. As such, it can also assist in pre-release marketing campaigns and help show executives evaluate the expansion of the show into new territories.
In conclusion, the demand data on "Love, Victor," is highly useful for entertainment executives' decision-making processes. It helps them evaluate the show's performance, value, potential, viewer retention and acquisition, programming and distribution strategies, marketing campaigns, and opportunity areas. Accurate content valuation is critical to maximizing content monetization for studios, networks, and distribution companies, and thus demand data is a crucial tool for executives.
Love, Victor's travelability to Australia in the last 30 days is 60%, which means that the audience demand for Love, Victor is 60% of the demand in its country of origin, United States. Click through to another market to discover how well Love, Victor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Love, Victor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love, Victor, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 7:33 a.m. PST using global demand content analytics from Parrot Analytics for Love, Victor in Australia. We provide our partners with smart entertainment industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.