The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, this analysis of "Made In Abyss" for the month of March 2024 in Australia showcases how demand data can be used to aid in making informed content decisions. By leveraging Parrot Analytics' demand data, entertainment executives can evaluate a show's demand and its overall performance to estimate its value to the platform.
One example is content valuation, where demand data can be utilized to determine a series' worth. Parrot Analytics' content valuation system allows entertainment executives to assess the dollar value contribution of any title, to any platform, in any region, using global content demand and supply. In this case, you can study the demand for "Made In Abyss" in Australia and assess its relevance and value to Australian audiences.
Another way to use demand data is to determine the optimal release strategy and pricing. For instance, entertainment executives can observe the timing for which demand spiked for "Made In Abyss" late in March in Australia, and capitalize on these insights when scheduling the show’s future releases.
Demand data can also help with decision making concerning content supply and demand. Entertainment executives can use the analysis to evaluate whether investing in animation genre content could be worthwhile and aligning with the highly demanded titles, such as "Made in Abyss", or if possible, even develop spinoffs or related franchises with an established fan base.
By knowing which shows are performing well with audiences, entertainment executives can make improved programming and acquisition decisions that represent their platform's desired audience and maintain subscriber retention. Knowing what audiences of shows with similar demand as “Made In Abyss” also like can also help executives make better acquisition choices for seasons that have ended, or are about to conclude, and identify new content to acquire or create that resonates with a similar group of fans.
In conclusion, entertainment executives can utilize demand data from Parrot Analytics to understand trends in thoughts and preferences among viewers and strategically plan their content, acquisition, programming, and distribution decisions. By understanding and interpreting viewer demand signals, they can maximize ROI, mitigate risk, and build a more engaged fanbase that results in healthy financial returns.
Made In Abyss (メイドインアビス)'s travelability to Australia in the last 30 days is 75%, which means that the audience demand for Made In Abyss (メイドインアビス) is 75% of the demand in its country of origin, Japan. Click through to another market to discover how well Made In Abyss (メイドインアビス) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Made In Abyss (メイドインアビス) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Made In Abyss (メイドインアビス), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Made In Abyss (メイドインアビス) in Australia. We provide our partners with smart television workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.