The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide great insights to entertainment executives who are making important decisions related to content, acquisitions, distribution or programming. Taking the example of "Making It," we can see how demand data helps provide useful information to content creators, streaming platforms, and broadcasters.
One application of demand data could be content valuation. By analyzing the demand data for a show like "Making It," executives can assess how much it is worth and how much of its value is linked to the demand for particular stars, its exclusivity, and the lifetime value of its content library. Executives can also evaluate the baseline value of the title and assess its performance in terms of audience acquisition and retention on streaming platforms.
Demand data also allows executives to identify the most popular TV shows not just locally, but on a global scale. Global IP valuation can be done by understanding which content is most popular in different markets worldwide. Through demand data, executives can also assess the ROI of a specific title on the platform, evaluate its potential to drive subscriptions, mitigate churn and measure platform-specific marginal revenue contributions.
Additionally, demand data can be useful in making informed programming decisions. Entertainment executives can leverage insights from the demand data to optimize release strategy, identify under-monetized titles, and discover new opportunity markets for content distribution. By understanding the level of audience demand for a particular show, executives can determine the best fit network or platform based on the audience's interests and program preferences.
Finally, executives can use demand data to make acquisition decisions related to TV series. For instance, they can evaluate whether the content is worth the investment or not; what genres are popular in the local markets; what type of content is in high demand; and so on. In the case of "Making It," executives can see that its popularity is increasing in Australia, indicating that it is worth considering for acquisition.
To sum up, by analyzing the demand data of a show like "Making It," entertainment executives can make better-informed decisions related to content creation, acquisition, distribution, and programming. They can assess the content's value, viewer preferences, demand in different markets, and acquisition potential. This leads to better decision-making, higher ROI, and success in the competitive entertainment industry.
Making It's travelability to Australia in the last 30 days is 74%, which means that the audience demand for Making It is 74% of the demand in its country of origin, United States. Click through to another market to discover how well Making It travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Making It is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Making It, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Making It in Australia. We provide our partners with essential TV series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.