The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the ability to make informed content decisions, distribution decisions, and programming decisions is essential. One way to gain insight into the market and audience preferences is by leveraging demand data. Consider the example of "Mare Of Easttown" in Australia during March 2024. Parrot Analytics data shows that the show has an outstanding worldwide audience demand across all platforms and has good travelability.
Examining the top global markets for the show reveals that it outperforms the average TV show in each of these markets. Specifically, Russia ranks as the #1 global market for "Mare Of Easttown", achieving outstanding audience demand of 9.3 times the average TV show. In the United States, it ranks as the second highest market, and the show has been experiencing an increasing demand in popularity in Australia over the last 30 days.
By understanding the genre percentile that the show is placed within, content executives can gather an understanding of the potential audience that it resonates with. In this case, "Mare Of Easttown" ranks in the 97.8th percentile in Australia for drama, which means that it is higher in demand than 97.8% of all drama titles in that market.
Content valuation can also be an essential metric in determining how much to spend on a particular title. Parrot Analytics offers a content valuation system based on demand data that enables the quantification of platform-specific marginal revenue contributions and how a title drives engagement across the rest of the catalog. For "Mare Of Easttown", executives can use these metrics to calculate the ROI a specific title brings to any given platform.
Furthermore, executives can leverage the understanding of demand data to determine an optimal release strategy for their content. "Mare Of Easttown" A recent performance spike in late March shows that demand for the show has increased. Leveraging this insight for determining when to release further episodes on a streaming platform could result in increased viewer engagement.
Demand data can also assist in answering questions about competitive benchmarking, subscriber retention, and acquisition. In this case, executives can compare the performance of "Mare Of Easttown" against other titles available on the market and make choices on which titles to buy to support audience retention and growth.
By leveraging demand data, executives can gain insight into their current audience preferences, emerging market opportunities, and the potential valuation, giving them the tools they need to make informed content, acquisition, distribution, and programming decisions.
Mare Of Easttown's travelability to Australia in the last 30 days is 69%, which means that the audience demand for Mare Of Easttown is 69% of the demand in its country of origin, United States. Click through to another market to discover how well Mare Of Easttown travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mare Of Easttown), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Mare Of Easttown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mare Of Easttown, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Mare Of Easttown in Australia. We provide our partners with comprehensive OTT analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.