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TV ratings for Marvel's The Punisher in Australia. Disney+ TV series

Marvel's The Punisher

Original TV Network:
Disney+
Genre:
Action and Adventure
Release type:
Digital Original
IMDB Rating:
8.5

After the murder of his family, Marine veteran Frank Castle becomes the vigilante known as "The Punisher," with only one goal in mind: to avenge them.

How well is this TV series doing in Australia?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Maximizing Business Success with Demand Data Analytics: Insights from Marvel's The Punisher in Australia

Parrot Analytics Insights - January 2024

As entertainment executives, it is essential to understand the demand landscape for any show in order to make informed content, acquisition, distribution or programming decisions. With Marvel's The Punisher in Australia, its demand is 4.8 times the average show in the region, thus providing a good indication of its popularity. This is why content valuation using demand data is an important tool for determining the worth of a show, as it can reveal the dollar value contribution of that title to any platform.

Demand data can also help executives determine what types of content exhibit the opportunity to acquire or produce. For example, the audience for "Marvel's The Punisher" in Australia has increased by 24.9% during January, which indicates that this show is still growing in popularity. Demand Data can also help executives discover new opportunity markets for content distribution. By examining the top 10 global markets where "Marvel's The Punisher" is most in-demand over the last 30 days, we find that the United States is "Marvel's The Punisher" number one market globally, achieving outstanding audience demand of 10.0x in the United States. Executives can use this data to consider international distribution opportunities and to help determine which platforms they should target for distribution of the content.

Demand data can also help executives with their pre-release marketing strategy. Using affinity analysis, one can gain insights into the best talent or brands to partner with to expand their audience. Additionally, by assessing momentum of a show, executives can evaluate the effectiveness of their marketing campaign, and determine whether a show is part of the cultural zeitgeist.

Demand data can also help executives with subscriber acquisition and retention, by answering questions such as which titles should they buy if they want to grow their audience, retain their current audience and which types of content are under-monetized and have untapped potential. By analyzing taste clusters, executives can also identify what their current audience likes, and use this information to better curate their content.

Finally, demand data can help executives with optimal release strategy and pricing. By examining the demand trends of a show, executives can determine the best release strategy, such as whether to release episodes weekly or all at once, and what price points to use.

In sum, analyzing demand data for a show like Marvel's The Punisher in Australia can help executives across a range of areas, including content valuation, acquisition decisions, distribution decisions, programming decisions and pre-release marketing strategies. It can even inform insights into international markets and help determine optimal release strategy and pricing. So, incorporating demand data in strategic decision making is essential to the success of any content-driven business.

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More news about Marvel's The Punisher:

How fast is demand for Marvel's The Punisher growing?

Last 30 days
+5.4% Change in demand
On a rolling 30-day average basis, we compare TV demand in Australia for Marvel's The Punisher to the preceding 30 days: Demand has increased by 5.4%

Action and Adventure performance

Last 30 days
92.4% Percentile rank
Marvel's The Punisher ranks at the 92.4th percentile in the Action and Adventure genre. This means Marvel's The Punisher has higher demand than 92.4% of all Action and Adventure titles in Australia
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
31% Travelability to Australia

Marvel's The Punisher's travelability to Australia in the last 30 days is 31%, which means that the audience demand for Marvel's The Punisher is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's The Punisher travels internationally.

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How popular is Marvel's The Punisher around the world?

Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Marvel's The Punisher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Marvel's The Punisher also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's The Punisher, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.

This page has been revised on Feb. 26, 2024, 1:01 p.m. PST using demand analytics from Parrot Analytics for Marvel's The Punisher in Australia. We provide our partners with deep SVOD competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.