The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to make more informed content, acquisition, distribution, or programming decisions, and demand data can help you with that. Let’s take the example of "Marvel Studios: Assembled," a documentary series that chronicles the creation of Marvel Studios' thrilling new shows and theatrical releases.
Using demand data, you can assess how well a show is performing within a market or globally. For "Marvel Studios: Assembled," demand in Australia is good, with 2.5 times the audience demand of the average show. By comparing its demand to other shows in the same genre in Australia, you can see that it ranks at the 97.8th percentile in the documentary genre - this means it has higher demand than 97.8% of all documentary titles in the country.
Demand data can also help you understand how a show is performing over time and assess its overall popularity. By looking at the rolling year average demand compared to the demand over the last 30 days, you can see how the popularity of a show has changed. For "Marvel Studios: Assembled," the show has increased in popularity with a 48.3% increase over the last 30 days, with demand 2.5 times higher than the average show - indicating increased popularity. In addition, examining the top 10 global markets where the show is most in-demand can help you understand how well the show is performing in different regions and whether it has the potential to travel well.
Demand data can also help you make more informed content valuation decisions. By using demand data to quantify a title's marginal revenue contribution, you can see how much a specific title will bring to a platform. For "Marvel Studios Assembled," it has been shown to have a good worldwide audience demand across all platforms in its first two seasons. This is an important factor to consider when assessing the value of a content library to a platform over time.
Another way demand data can be used is through supply and demand decisions. Studying what type(s) of content exhibit opportunity for acquisition or purchase based on current demand is important when considering market trends in the entertainment industry.
You can also use demand to inform pre-release marketing or determine the best release strategy for a particular title. In the case of "Marvel Studios Assembled," its demand spiked in late February 2024 in Australia, demonstrating the show's buzz and indicating a highly anticipated release in upcoming weeks.
Overall, demand data has the power to help you make more informed decisions as an entertainment executive. Whether it's assessing a show's performance, making supply and demand decisions, evaluating the value of a show, or determining the best release strategy, demand data is a critical asset for executives in every sector of the entertainment industry.
Marvel Studios: Assembled's travelability to Australia in the last 30 days is 40%, which means that the audience demand for Marvel Studios: Assembled is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel Studios: Assembled travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Marvel Studios: Assembled.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Marvel Studios: Assembled from partners like Disney+.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Marvel Studios: Assembled? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Marvel Studios: Assembled. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel Studios: Assembled), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Marvel Studios: Assembled, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Marvel Studios: Assembled is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel Studios: Assembled, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 7:58 a.m. PST using television demand metrics from Parrot Analytics for Marvel Studios: Assembled in Australia. We provide our partners with smart media industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.