The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, reading demand data can provide valuable insights for making more informed content decisions. "Mike Tyson Mysteries" is an animated show with adult humor that features Mike Tyson solving mysteries with his team. After analyzing the Australian market in December 2023, the show's demand was 2.1 times higher than the average show in Australia, which is good. With only 8.6% of shows achieving this level of demand, executives can consider this a success.
One crucial aspect of demand data is content valuation. Parrot Analytics' content valuation system helps executives like programming directors or heads of acquisitions to make data-driven decisions. By relying on this data, they can determine how deep to dig into their wallets to spend on content. When using demand data, executives can now calculate how much it would cost them to acquire or produce any given title, which is why they can consider Parrot Analytics' content valuation system a powerful economic valuation tool.
Determining audience demand enables global IP valuation as well. In this case, using demand data to quantify the global reach of "Mike Tyson Mysteries," entertainment executives can tell which television shows are most popular in their local markets or on a global scale. Knowing this information can help evaluate cross-cultural demand and influence strategic decisions.
Examining the show's demand data can also prove valuable for decisions concerning supply and demand. When looking at the metadata of "Mike Tyson Mysteries," where demand is strongest for a title, executives can tap into the TV series financing company or TV production company to procure or produce similar styles of content. Alternatively, by following a surge in demand in any given market, executives can identify a content opportunity or market for distribution.
Demand data enables executives to measure the popularity of a title relative to the market average, as with "Mike Tyson Mysteries." The data can help them estimate how well a series holds up over time or understand the potential monetization of a long-tail series from its back catalog.
For the linear network or pay TV network, demand data can help determine the best release strategy for available content. With "Mike Tyson Mysteries" as an example, it gained a 1.5% increase in peak demand in the last 30 days versus a 1-year rolling average. Knowing the change in demand pattern, executives can devise the best strategy for release dates.
Finally, analyzing demand data helps with subscriber retention and acquisition. By examining the tastes of viewers, executives can suggest shows that will keep existing audiences happy, such as the titles that fans of "Mike Tyson Mysteries" also enjoy. Conversely, they can provide acquisition-based information that helps increase subscribers using audience demand data, identifying programs that are likely to attract new and potentially loyal customers.
In summary, entertainment executives must use demand data to make informed content decisions. Parrot Analytics' content valuation system is a powerful tool that provides deep insight into each title's economic value. It helps them examine demand data to determine the platform-specific marginal revenue contribution, assess the show's ability to drive subscriptions and mitigate churn and identify the ROI of a specific title for any given platform. With "Mike Tyson Mysteries" as a case study, executives can leverage demand data to inform decisions about content acquisition, distribution, programming, and content valuation.
Mike Tyson Mysteries's travelability to Australia in the last 30 days is 33%, which means that the audience demand for Mike Tyson Mysteries is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Mike Tyson Mysteries travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Mike Tyson Mysteries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Mike Tyson Mysteries also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mike Tyson Mysteries, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Mike Tyson Mysteries in Australia. We provide our partners with far-reaching OTT competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.
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