The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make informed decisions about content valuation, acquisition, distribution, and programming. In the case of "Mindhunter," we can see how demand data can give valuable insights into the show's popularity in Australia and globally.
Firstly, demand data can be used to determine the value of a title like "Mindhunter." For example, Parrot Analytics' content valuation system can reveal the dollar value contribution of this title to any platform in any region. Furthermore, by understanding which elements of existing content the fans like the most, you can optimize an upcoming production for success and help make informed programming decisions.
By looking at the demand data for "Mindhunter" in Australia, we can see that the show has 6.6 times the audience demand of the average show in the country over the last 30 days. Only 8.6% of all TV shows have this level of demand, making the show's demand relatively high. Additionally, we can see that the show's demand has been increasing recently, which could indicate growing popularity. Nevertheless, the show dropped 37 spots in its rank during March, suggesting that the show's audience is becoming more competitive.
Demand data can also provide insights into which other titles share the same audience as "Mindhunter." For example, "Rick and Morty," "Better Call Saul," and "Succession" are popular shows among "Mindhunter" fans. By understanding the content preference of their existing audience, Executive Producers and programming directors can acquire similar or related content to increase engagement and retain customers.
Moreover, demand data can help to inform decisions about content supply and demand. One might want to know what other TV genres are popular in the Australian market or which shows attract new subscribers to a platform.
Other dimensions of "Mindhunter's" demand data metrics provide additional insights. For example, longevity measurement reveals how well audience demand is maintained over time. In "Mindhunter's" case, this is outstanding. Whereas momentum, which measures the pace of growth, is good. In terms of the show's reach, the number of people expressing demand for the show is outstanding.
Finally, the data on the top 10 global markets where "Mindhunter" is most in-demand over the last 30 days shows that the show outperforms the demand of the average TV show in each of these markets. The data shows that the United States is the top market for Mindhunter, followed by Russia. This information could inform decisions about content distribution, where to target certain markets and ways to monetize IP or search for franchise opportunities.
In conclusion, demand data can provide valuable insights into the content landscape and inform strategic decisions making by the different entertainment stakeholders. By understanding audience preferences and behavior, content creators and distributors can produce, acquire, distribute, and present shows that are more suited to their audience, resulting in lower risk and more significant economic outcomes.
Mindhunter's travelability to Australia in the last 30 days is 66%, which means that the audience demand for Mindhunter is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Mindhunter travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Mindhunter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mindhunter, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 17, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Mindhunter in Australia. We provide our partners with deep OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.