The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are always looking for the best decision-making tools to improve your content decisions, acquisitions, distribution, or programming decisions. Parrot Analytics has developed a demand data system that can offer you an insight into valuable data that can help you in your decision-making processes. For example, if you are looking to understand content valuation and how to determine the value of a TV series, demand data provides an economic valuation system to reveal the dollar value contribution of all titles to any platform in any region.
Using "Modern Family" as an example, we can see how demand data can help to make informed content decisions. For instance, "Modern Family" has achieved an exceptional worldwide audience demand across all platforms, indicating that this show is a valuable asset to a streaming platform, and if acquired by another platform, it can attract an audience globally. Additionally, the show has a high travelability score of exceptional, which measures a show's international demand relative to its home market. This means that the show's content is popular in various countries, giving the show's producers and distributors an opportunity to expand their market reach with this content.
Furthermore, demand data can also provide insights that may help when making programming decisions. Using "Modern Family" as an example, the show has consistently maintained its exceptional longevity, meaning the audience demand has been consistent over time, making it a dependable title to have in a programming lineup. Moreover, the show has an outstanding momentum score, which measures the pace of growth, indicating that the show is still gaining new viewers and therefore has not lost its popularity, making adding new seasons a feasible strategic option.
Demand data also helps you to understand the competitive landscape, which may assist when making distribution decisions. For example, Demand for "Modern Family" is 9.1 times the average show in Australia over the last 30 days, and its peak demand from Germany to the Philippines, the United States to the United Kingdom, indicates the global appeal of the show. This means that, with this understanding of its competitive advantage and market demand, the program producers can distribute the series beyond the US market.
In conclusion, integrating demand data into an entertainment executive's decision-making processes can only provide professionals with valuable insights into what's driving success and which areas require optimization. In this way, entertainment executives can make informed decisions that maximize both the value of their content and the customer experience of their platforms.
Modern Family's travelability to Australia in the last 30 days is 41%, which means that the audience demand for Modern Family is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Modern Family travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ABC‘s Modern Family is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Modern Family also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Modern Family, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Sept. 30, 2023, 2 p.m. PST using demand data from Parrot Analytics for Modern Family in Australia. We provide our partners with comprehensive TV expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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Denmark
France
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