The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to have access to the latest demand data to make informed content, distribution, acquisition and programming decisions. Parrot Analytics' demand valuation system is powered by global content demand and supply, helping decision makers capitalize on their valuable content. Using the popular anime series "My Hero Academia" as an example, here are a few key questions answered with the help of Parrot Analytics' demand data:
- How much is "My Hero Academia" worth in Australia?
By examining the show's demand data, we can determine that it has 18.7 times the audience demand of the average show in Australia over the last 30 days. Only 2.7% of all TV shows have this level of demand. Compared to its demand of 17.3 times the average over the last 90 days, the show's demand has been increasing recently. This data can be used to valuate the show and determine its worth to a platform or distributor in Australia or other markets.
- What is the show's ranking in Australia and how has it changed over time?
In Australia, "My Hero Academia" achieved the peak rank of #11 during March 2024 and moved up in its rank by 19 spots during the month. Demand for the show increased by 14.0% during March, with a spike in demand at the end of the month. This data can help networks or distributors understand the show's performance and popularity trends.
- What is the show's franchise potential and travelability, and in which countries is it most in-demand?
According to the Parrot Pulse, "My Hero Academia" has exceptional franchisability (spin-off potential), reach (the number of people expressing demand for a show) and travelability (international demand relative to its home market). By examining the top 10 global markets where "My Hero Academia" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each market. The United States is "My Hero Academia"'s number one market globally, followed by Japan. Other markets where the show has outstanding demand include France, the United Kingdom, Canada, Mexico, Brazil, and Germany. This data can help networks or distributors determine where the show has the greatest potential for success and identify countries where there may be opportunities for expansion.
- What is the show's audience affinity and what other shows are similar in terms of audience preferences?
By analyzing the audience demand for "My Hero Academia" in Australia, Parrot Analytics can identify other shows that fans of the series also like. According to the data, people who watch "My Hero Academia" in Australia are likely to enjoy other shows such as "Attack On Titan", "Bob's Burgers", "Rick And Morty", "The Last Of Us", "The Boys", "Barry", "Fargo", "South Park," and "Demon Slayer: Kimetsu No Yaiba." This data can help networks, distributors or talent agencies identify relevant partnerships or opportunities for cross-promotion.
Demand data provides valuable insights across the entire value chain of content creation and distribution. Parrot Analytics' content valuation system uses demand data to help entertainment executives make more informed decisions about their valuable content. By leveraging demand data around "My Hero Academia", entertainment executives can make informed content and acquisition decisions that capitalizes on the show's popularity in various markets around the world.
My Hero Academia's travelability to Australia in the last 30 days is 58%, which means that the audience demand for My Hero Academia is 58% of the demand in its country of origin, Japan. Click through to another market to discover how well My Hero Academia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular YTV‘s My Hero Academia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Hero Academia, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 17, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for My Hero Academia in Australia. We provide our partners with deep TV analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.