The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are often faced with tough decisions when it comes to content acquisition, distribution, and programming. However, demand data can be an invaluable tool to help you make more informed decisions. Using the example of "My Husband's Not Gay" in Australia from February 2024, we can explore how demand data can help you make better decisions.
Content Valuation:
One of the key ways demand data can be used is for content valuation. By examining the demand for a particular show, you can better understand its potential value to your platform or network. For "My Husband's Not Gay," the show has outstanding demand in Australia, with 9.7 times the audience demand of the average show in the country over the last 30 days. This information can help you to understand the value of the show in Australia and potentially even globally.
Acquisition Decisions:
Demand data can also be used to make better acquisition decisions. For example, by examining the top 10 global markets where "My Husband's Not Gay" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. This information can help you to understand where the show will perform best and where it may be a good acquisition.
Programming Decisions:
Demand data can also help you to make better programming decisions. For example, examining the peak rank of the show can help you to determine where it may be a good fit in your programming schedule. In the case of "My Husband's Not Gay," the show achieved a peak rank of #142 in Australia, which can help you to determine where to schedule the show and what type of audience it may be best suited for.
Distribution Decisions:
Finally, demand data can be used to make better distribution decisions. For example, by examining the Parrot Pulse for "My Husband's Not Gay," we can see that the show has outstanding global demand across all platforms. This information can help you to determine which platforms may be best suited for distributing the show and where you may be able to reach the widest audience.
In conclusion, demand data can be an invaluable tool for entertainment executives when it comes to making tough decisions about content acquisition, distribution, and programming. By examining the demand for a particular show in combination with other factors, such as its peak rank, global performance, and travelability, you can make more informed decisions that are likely to lead to greater success.
My Husband's Not Gay's travelability to Australia in the last 30 days is 35%, which means that the audience demand for My Husband's Not Gay is 35% of the demand in its country of origin, United States. Click through to another market to discover how well My Husband's Not Gay travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Husband's Not Gay, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 18, 2024, 12:43 p.m. PST using global tv demand data from Parrot Analytics for My Husband's Not Gay in Australia. We provide our partners with comprehensive television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.