The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are aware that making informed content decisions is critical in a highly competitive industry. Demand data is an essential tool in providing insights that enable you to make more informed content decisions. Demand data reveals information about the popularity and desirability of a TV series. This data empowers executives to understand the value of their content and help to inform acquisition, distribution, and programming decisions. Here are some insights on how demand data for "Mythic Quest" can inform your strategic decision making:
1. Content Valuation: Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By analyzing "Mythic Quest" demand, you can determine the value of the series in Australia, its country of origin and globally. Additionally, you can estimate the value of the series to a specific platform and how much it contributes to their revenue.
2. Travelability: By analyzing the travelability of "Mythic Quest," executives can determine the potential demand for the TV series in different markets. In this case, the show's travelability is good, indicating that potential markets for the show outside Australia are promising.
3. Longevity: The longevity dimension of demand data measures how well audience demand is maintained over time. "Mythic Quest" has good longevity, meaning it maintains a steady level of popularity over time.
4. Franchisability: Franchising or spin-off potential is good for "Mythic Quest." Based on its demand data, this TV series has the potential to expand its intellectual property through spin-offs or franchising.
5. Reach: The reach dimension indicates the show's ability to attract a wide range of viewers. In the case of "Mythic Quest," the reach is good, indicating that the show can attract a broad viewership.
6. Momentum: Momentum measures the pace of growth in demand. In the case of "Mythic Quest," momentum is good, indicating that the show's demand is increasing over time, with a spike in late February 2024 in Australia.
7. Acquisition Decisions: Demand data provides insights into which TV shows will help to acquire or retain subscribers. By analyzing the top ten markets where "Mythic Quest" is most in-demand over the last 30 days, executives can determine the demand for this TV series in different regions and make acquisition decisions based on its popularity.
8. Distribution Decisions: Executive can also determine the best platforms for distribution using demand data. In the case of "Mythic Quest," executives can identify potential markets based on the show's travelability, franchise potential, and reach.
9. Programming Decisions: Finally, executives can make informed programming decisions for "Mythic Quest" based on its rank, demand, genre percentile, momentum, and reach. By analyzing the demand data, executives can determine potential scheduling slots and promotional campaigns for the show.
In conclusion, by utilizing demand data, executives can make informed decisions, such as content valuation, acquisition, distribution, and programming, that can help to improve their competitive position and revenue generation. "Mythic Quest" provides a valuable case study for executives who wish to understand how they can leverage demand data to achieve their strategic goals.
Mythic Quest's travelability to Australia in the last 30 days is 46%, which means that the audience demand for Mythic Quest is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Mythic Quest travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Mythic Quest is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mythic Quest, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 3:36 a.m. PST using global tv demand datasets from Parrot Analytics for Mythic Quest in Australia. We provide our partners with comprehensive SVOD workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.