The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to make informed content, acquisition, distribution, and programming decisions. One of the most powerful tools at your disposal is demand data. By leveraging global audience demand data, you can identify top-performing TV shows, assess their potential value, and make data-driven strategic decisions.
Let's take a look at "Naruto," a popular TV show in Australia, to show how you can use demand data to make content decisions. For the month of March 2024, "Naruto" enjoyed 5.9 times the audience demand of the average show in Australia. This indicates that the show is well-liked and has a high value. In addition, only 8.6% of all TV shows have this level of demand.
When you are determining the value of a show, its demand is a critical factor to consider. Using Parrot Analytics content valuation system, you can analyze the dollar value contribution of any title, to any platform, in any region. By analyzing demand data, you can get economic valuation that reveals the dollar value contribution of any title.
You can use demand data for valuation by answering several questions. For example, you can determine how much a series is worth, value of a content library to a platform over time, the popularity of a show relative to other titles available in the market, and other questions related to content valuation. Similarly, you can identify areas where you can monetize the series for further profit growth by analyzing the demand data.
Demand data also allows you to map local whitespaces. By identifying the most popular genres in your region, you can make programming decisions that reflect audience preferences and maximize engagement.
Furthermore, demand data can help inform your acquisition strategy. You can analyze the demand for a show in different markets globally, which will help you determine the potential value of the IP in a particular region. This will help you to identify new opportunity markets for content distribution as well as to pinpoint high-demand markets for content acquisitions.
In addition to programming and acquisition strategy, demand data is a critical tool for subscriber acquisition and retention. By analyzing demand for different titles, you can determine which titles will keep your existing subscribers happy and which ones will attract new subscribers.
In summary, demand data is an essential tool for making informed decisions on content, acquisitions, distribution, and programming. Using data to drive decision-making is now a must-have for anyone looking to stay ahead of the evolving global entertainment industry. By leveraging demand data, you can gain deep insights into viewer preferences, uncover new opportunities, and successfully navigate the complex and rapidly changing entertainment landscape.
Naruto (ナルト)'s travelability to Australia in the last 30 days is 33%, which means that the audience demand for Naruto (ナルト) is 33% of the demand in its country of origin, Japan. Click through to another market to discover how well Naruto (ナルト) travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
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Are you seeking distribution for Naruto (ナルト)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Naruto (ナルト)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Naruto (ナルト), including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Naruto (ナルト) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naruto (ナルト), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Naruto (ナルト) in Australia. We provide our partners with far-reaching TV series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.