The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides television executives with valuable demand data to inform their content valuation, acquisition, distribution, and programming decisions. The audience demand data for the TV show "NCIS" in Australia during January 2024 offers insights into how demand data can be used by executives to make informed decisions.
Firstly, demand data informs content valuation, which is vital for decision-making. Parrot Analytics' content valuation system is based on demand data, which reveals the contribution of a title towards any platform in any region. In this case, "NCIS" has demand 11.2 times higher than the average show in Australia during the last 30 days. Moreover, we can observe the increased popularity of the show during the period by examining the change in demand in January. Executives can rely on this data to determine the show's worth, value, ROI, and future prospects in the market.
Secondly, the show's audience demand can be used to inform acquisition decisions. The show's exceptional longevity and reach during January signify that it is a global success and has a devoted fan base in Australia and other countries around the world. Thus, executives can use this knowledge to make informed decisions in terms of acquiring the show or similar content.
Thirdly, distribution and programming decisions can be informed by demand. For example, data that shows that fan interest peaked in late January in Australia can inform the release strategy and pricing of the show. Furthermore, executives can examine data on the show's demand across six dimensions, such as travelability, franchisability, and momentum, to make decisions on where the show should be targeted for distribution and programming.
Fourthly, demand data can also be used to inform subscriber acquisition and retention strategies. The data reveals that the show is liked by audiences who also enjoy other well-known shows. Executives can use this information to select titles to buy based on how well they will keep their current audience happy or grow their audience.
Overall, the demand data for "NCIS" provides television executives with invaluable information on their target audience's preferences and interests. By examining the show's rating in different categories and countries, it is evident that the show has a devoted fan base and is likely to continue being a global success. By leveraging this data, executives can make informed decisions that maximize ROI, engage viewers, and increase viewership.
NCIS's travelability to Australia in the last 30 days is 51%, which means that the audience demand for NCIS is 51% of the demand in its country of origin, United States. Click through to another market to discover how well NCIS travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as NCIS.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as NCIS from partners like CBS.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for NCIS? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as NCIS. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. NCIS), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as NCIS, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s NCIS is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for NCIS, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 11:10 p.m. PST using demand metrics from Parrot Analytics for NCIS in Australia. We provide our partners with valuable television series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.