The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always searching for insights that will enable you to make informed decisions about content valuation, acquisition, distribution, and programming, among others. Demand data can provide answers to many of your questions, and the example of "Nine Perfect Strangers" in Australia in March 2024 illustrates this well.
Content Valuation: Content valuation uses demand data to answer questions about a series' worth, cannibalism of audiences, exclusivity value, and other vital data. For instance, demand data can help content creators estimate the economic valuation of a series, the value of individual titles to a platform or in any region, and the extent to which a show drives subscriptions or mitigates churn. In the case of "Nine Perfect Strangers," the show's demand in Australia is good, with 3.1 times the audience demand of the average show in the country over the last 30 days.
Acquisition Decisions: Demand data can help you decide which titles to acquire to keep your audience happy and grow it. You can use it to find new opportunity markets for content distribution, monitor show popularity, and assess content scalability. For instance, by examining the top 10 global markets where "Nine Perfect Strangers" is in-demand, we find that it outperforms the demand of the average TV show in each of these markets. Knowing this information, you can make data-driven decisions about acquisition.
Distribution Decisions: Parrot Analytics' content valuation system provides a more precise estimate of the platform-specific marginal revenue contribution of any title, its ability to drive engagement across the rest of the catalog and quantify ROI for any given platform. By analyzing travelability, it is possible to determine how well a show will perform in international markets. "Nine Perfect Strangers" has good demand in its home market of the United States, and its travelability is considered acceptable for global expansion.
Programming Decisions: Demand data can help you decide how to optimize your marketing campaign ahead of premiere and determine the best release strategy to maximize your content's potential. This data can also inform decisions concerning the talent, brands, and shows to partner with to expand your audience.
In conclusion, demand data is a powerful tool that can guide all of your strategic decision-making as an entertainment executive, regardless of the role you hold in your organization. From content valuation and acquisition decisions to distribution and programming, demand data can provide valuable insights that will help you make informed decisions. The example of "Nine Perfect Strangers" shows how demand data can be used to evaluate a show's performance in various markets and make more informed decisions about future content investments.
Nine Perfect Strangers's travelability to Australia in the last 30 days is 134%, which means that the audience demand for Nine Perfect Strangers is 134% of the demand in its country of origin, United States. Click through to another market to discover how well Nine Perfect Strangers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Nine Perfect Strangers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nine Perfect Strangers, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for Nine Perfect Strangers in Australia. We provide our partners with comprehensive TV analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.