The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content, acquisition, distribution, or programming decisions, demand data is essential. By examining the demand data for "Oddbods" in Australia in February 2024, we can explore the many ways in which demand data can be used.
To begin with, "Oddbods" had 3.8 times the audience demand of the average show in Australia over the last 30 days. This is a good sign and indicates strong demand for the show. However, during February, audience demand for the show decreased by 127.9% in Australia, which suggests that the show's popularity may be waning.
Demand data also helps to understand the show's position and performance in its genre. For "Oddbods," it ranks at the 97.8th percentile in the family genre, in February, which means it has higher demand than 97.8% of all family titles in Australia. Identifying which genre a show fits within can help with programming decisions and marketing campaigns.
Demand data can also be useful for assessing a show's performance on a global scale. According to the Parrot Pulse analysis of "Oddbods," the show has outstanding worldwide audience demand across all platforms and exceptional travelability. This means that the show has strong international demand relative to its home market. Furthermore, "Oddbods" had a higher demand in its country of origin, Singapore, than in Australia.
Another way demand data can be used is for comparing a show's performance over different time periods. In the case of "Oddbods," we can see that its peak demand was 10.7 times the average over a rolling year basis but dropped to 6.4 times the average in the last 30 days, indicating a decrease in popularity.
Finally, demand data can be useful for distribution decisions, allowing executives to target markets where the show has the most demand. For "Oddbods," the US is the show's number one market globally, with outstanding audience demand of 11.6x. Malaysia is ranked second, while the show also has outstanding demand in the Philippines, Indonesia, and North Macedonia, among other markets.
In conclusion, the demand data for "Oddbods" in Australia during February 2024 underscores how essential demand data is for entertainment executives across the entire industry. Whether it's for content valuation, acquisition, distribution, programming, or marketing decisions, gathering and analyzing demand data provides valuable insights into audience preferences and show performance, enabling executives to make informed choices that can benefit both their business and their audiences.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Disney Channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Oddbods.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Oddbods from partners like Disney Channel.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Oddbods? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Oddbods. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney Channel to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Oddbods), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Channel by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Oddbods, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Oddbods is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oddbods, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Oddbods in Australia. We provide our partners with deep SVOD capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.