The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you must know how important it is to make informed decisions when it comes to content acquisition, distribution, programming, and valuation. This is where demand data comes in. By analyzing audience demand using Parrot Analytics’ advanced measurement system, you can gain valuable insights into your target audience's preferences, how well a show is performing, and which direction to take your content strategy in regarding your next step.
For example, using "Only Murders in the Building" as a case study, we can see that it has 21.0 times the audience demand of the average show in Australia over the last 30 days, indicating that demand for the show is outstanding. Its demand is also higher than 100.0% of all drama titles in Australia, which is exceptional. You can use this information to inform your content valuation strategy, perhaps estimating its dollar value contribution to your platform or distribution channel.
Furthermore, by examining the show's metadata, you can see that it has 30 episodes across three seasons, with the status of the show being current. By analyzing the demand data of "Only Murders in the Building," executives can make more informed decisions on their content acquisition, distribution, programming, and valuation such as:
- Valuing content: In terms of content valuation, you can use demand data to determine the baseline value of a title. Using this information, you can make more informed decisions about how much to spend on the acquisition, production, and development of content.
- Acquisition and programming: By understanding which shows "Only Murders in the Building" is most similar to, according to audience preferences, you can identify potential shows for acquisition or programming. Understanding audience demand and engagement can help you to acquire or produce content with the highest opportunity to drive both engagement and revenue.
- Distribution strategy: Using demand data, you can map out local white spaces and determine which platforms your content would perform best on. You could determine which platforms to target for distribution opportunities or which country to launch the content based on the level of interest already exhibited there.
- Competitor benchmarking: By comparing how "Only Murders in the Building" is performing against other titles in the market, you can determine how well a title is performing and how it stacks up against the competition.
- Release strategy: You can optimize your release strategy, scheduling premiere dates to capitalize on the high demand spikes revealed by the analytics and parrot pulse
- Pre-release marketing: The Parrot Analytics demand data system allows content creators to identify audience clusters and demographics, enabling a better understanding of the viewer and, in turn, potentially identify marketing strategies that better resonate and meet the expectations of such clusters. An entertainment executive can take advantage of this information to optimize their pre-release marketing and marketing campaigns strategy
In summary, audience demand data is an essential tool for entertainment executives as it provides valuable insights that inform and influence the decision-making process as it relates to content acquisition, distribution, programming, and valuation. By leveraging the comprehensive demand data of a title like "Only Murders in the Building," teams can make strategic decisions that differentiate their platform and make better content decisions that drive both viewership and revenue.
Only Murders In The Building's travelability to Australia in the last 30 days is 64%, which means that the audience demand for Only Murders In The Building is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Only Murders In The Building travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Only Murders In The Building is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Only Murders In The Building, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Dec. 10, 2023, 1:05 p.m. PST using global demand content analytics from Parrot Analytics for Only Murders In The Building in Australia. We provide our partners with valuable TV insight to help them drive better and more informed content sales strategies. Contact us today to find out more.