The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed content decisions that increase audience engagement and revenue? If so, you need to harness the power of demand data to gain invaluable insights into your content strategy. As an example, let's look at how demand data for "Our Girl" in January 2024 in Australia can inform content decisions.
Firstly, we see that "Our Girl" has high demand and is performing well in Australia compared to the average TV show. By quantifying the level of demand and comparing it to other shows, we can determine the content valuation for the show and its potential revenue contribution to the platform.
The analysis also demonstrates how demand data can help to uncover audience insights. For instance, we can see that fans of "Our Girl" also like "Pawn Stars", "Pit Bulls and Parolees", "Real Time with Bill Maher", and other shows. This knowledge can help entertainment executives prioritize content acquisition and programming decisions by identifying shows that share similar audiences.
Additionally, momentum is an important factor in evaluating a show's performance. We can see that "Our Girl" is growing in popularity in Australia and has maintained high levels of demand over time, indicating good longevity.
Furthermore, analyzing the travelability of "Our Girl" in comparison to its home market, the United Kingdom, can help entertainment executives determine the show's potential for global expansion and its value as a source of revenue. In this case, "Our Girl" does not travel well, but it has high demand in the United Kingdom.
Finally, by examining the show's demand in the top 10 global markets, we can see that "Our Girl" is popular in various regions, including Australia, the United States, France, and Lithuania. By leveraging this information, entertainment executives can make informed distribution decisions and develop targeted marketing campaigns to increase viewership.
In conclusion, demand data can help entertainment executives make informed content decisions, whether it is to evaluate a show's valuation, analyze audience insights, evaluate the momentum of a show, assess travelability and franchisability, or make distribution decisions. By leveraging global content demand data, entertainment companies can maximize the return on their content investment and remain successful in the rapidly evolving entertainment industry.
Our Girl's travelability to Australia in the last 30 days is 33%, which means that the audience demand for Our Girl is 33% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Our Girl travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Our Girl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Girl, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 29, 2024, 2:50 a.m. PST using global demand data from Parrot Analytics for Our Girl in Australia. We provide our partners with valuable SVOD workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.