The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT platforms, understanding audience demand allows executives to determine the value of their content and how much investment is needed to acquire or produce content. The case of "Outback Truckers" in Australia in March 2024 is a great example of how demand data can help in this regard.
With demand 3.1 times higher than the average TV show in Australia over the last 30 days, "Outback Truckers" is a show with good demand. Executives can use this demand data in content valuation to determine the value of the show and whether their investment in it makes sense for their platform. They can also use demand data to gauge the success of their programming, as well as the potential for future growth and expansion.
Demand data also reveals how the show is doing in comparison to others in its genre, demonstrating that "Outback Truckers" is at the 97.7th percentile in the documentary genre in Australia for March 2024. The content executives can use this information to focus on similar shows that may have a higher demand and ensure they acquire or produce content in line with audience interests.
Another important insight is that demand for the show has increased in Australia recently, yet decreased in March. Using this information, executives can determine whether there are unique factors that affect demand for this show in Australia that can guide their acquisition or programming decisions.
Furthermore, executives can leverage demand information to see how their show performs across different markets. The case of "Outback Truckers" indicates that the show has good demand in France, Canada, and Australia. Executives can use this information to get a better understanding of the show's global performance and determine its travelability potential.
Demand data also allows executives to understand audience taste clusters, providing them with insights into where to target programming and acquire or produce new content. For example, fans of "Outback Truckers" also like "Mysteries At The Museum" and "Deadliest Catch," allowing executives to focus on similar shows that may fit the taste cluster of their target audience.
Finally, demand data is a powerful tool to help executives optimize their marketing efforts around a show, and gauge the effectiveness of a pre or post-premiere campaign in comparison with other shows. Using demand data, executives can determine if their campaign is resonating with audiences and driving engagement, potentially driving the success of a show.
This is Outback Truckers's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Outback Truckers travels internationally.
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Acquire the best shows from partners such as 7mate to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Outback Truckers), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular 7mate‘s Outback Truckers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for 7mate and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Outback Truckers, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Outback Truckers in Australia. We provide our partners with valuable OTT insight to help them drive better and more informed content sales strategies. Contact us today to find out more.