The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly on the lookout for new ways to make informed content, acquisition, distribution, and programming decisions. One way to achieve this is by leveraging demand data, which is why we at Parrot Analytics use a demand-based content valuation system to help you make strategic decisions.
Let's take a look at the demand data for "Paranormal Caught On Camera" in Australia for the month of February 2024. With 2.8 times the audience demand of the average show in Australia over the last 30 days, demand for "Paranormal Caught On Camera" is good. Additionally, only 8.6% of all TV shows have this level of demand, highlighting the show's popularity.
By analyzing the demand data, we can see that "Paranormal Caught On Camera" ranks at the 98.1th percentile in the documentary genre in Australia, indicating that it has higher demand than 98.1% of all documentary titles in the country. This information can help you understand how popular the show is in this specific genre.
Furthermore, we can see that the show's demand has been increasing recently, suggesting that it is gaining popularity. However, during February, audience demand for the show decreased in Australia by 53.7%. This could indicate that something happened that impacted the show's popularity in Australia, and you may want to investigate the cause.
The Parrot Pulse for "Paranormal Caught On Camera" provides an independent measure of its global performance across six dimensions. The worldwide audience demand across all platforms is good, while its reach (the number of people expressing demand for a show) is okay. This data can help you understand how the show is performing both globally and locally.
Comparing the performance of "Paranormal Caught On Camera" on a 1-year rolling basis versus the last 30 days, we can see that the show has seen an 18.1% increase in popularity. This suggests that the show may be gaining more fans over time.
Finally, by examining the top 10 global markets where "Paranormal Caught On Camera" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. This information can help you understand which markets are most interested in the content and where you may want to focus your efforts in terms of distribution and promotion.
Overall, the demand data for "Paranormal Caught On Camera" can help you make more informed decisions about content, acquisition, distribution, and programming. By understanding how popular the show is in specific markets, you can make more strategic decisions about how to allocate resources and focus your efforts. Additionally, by using Parrot Analytics' content valuation system, you can place an economic value on the show and other titles, enabling you to make investment decisions with confidence.
Paranormal Caught On Camera's travelability to Australia in the last 30 days is 39%, which means that the audience demand for Paranormal Caught On Camera is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Paranormal Caught On Camera travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. travel channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Paranormal Caught On Camera.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Paranormal Caught On Camera from partners like travel channel.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Paranormal Caught On Camera? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as travel channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from travel channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Paranormal Caught On Camera. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as travel channel to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Paranormal Caught On Camera), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as travel channel by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Paranormal Caught On Camera, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular travel channel‘s Paranormal Caught On Camera is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for travel channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Paranormal Caught On Camera, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on March 19, 2024, 2:55 a.m. PST using global tv demand metrics from Parrot Analytics for Paranormal Caught On Camera in Australia. We provide our partners with smart television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.