The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed decisions about content acquisition, distribution, and programming for your platform. Let's take the example of "Party Of Five" to demonstrate how demand data can give us unique insights.
"Party Of Five" has had significant audience demand in the past month in Australia. Its demand is 2.1 times the average show in the country, and only 8.6% of all TV shows have this level of demand. Moreover, compared to its average demand over the last 90 days, demand has increased over the last 30 days. Thus, "Party Of Five" can be considered to be a popular show in Australia.
Besides, we also learn that the show performed reasonably well in other metrics such as genre percentile, momentum, longevity, and reach. It stands in the 95.6th percentile in the family genre and maintained good momentum and longevity for audience demand. At the same time, its reach has been okay, indicating that it attracts a wide range of audiences.
Additionally, the Parrot Pulse helps us measure "Party Of Five"'s global performance. We have found that audience demand in Australia was 83% of that in the United States, which is its primary market. Furthermore, we also noted that "Party Of Five" is underperforming in terms of its travelability, i.e., international demand relative to home market, and it has poor franchisability.
Finally, the show's performance in the top ten global markets is also essential to note. The United States is "Party Of Five"'s primary market with 2.1x audience demand, followed by Australia, where the show's performance is good. Compared to the average show, "Party Of Five" also outperforms in the United Kingdom, Canada, Denmark, New Zealand, Israel, Greece, and Iceland.
As an entertainment executive, you can leverage demand data to make informed decisions regarding content acquisition, distribution, and programming on your platform. For instance, using demand data, you can acquire the rights to popular shows like "Party Of Five," which can help you to attract and retain your existing subscribers. Furthermore, you can also evaluate the show's global demand, which can help you expand your audience overseas. Finally, by monitoring your content's performance with demand data, you can optimize your release strategies and price points to ensure that your content reaches the right audience at the right time.
Party Of Five's travelability to Australia in the last 30 days is 32%, which means that the audience demand for Party Of Five is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Party Of Five travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Party Of Five is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Party Of Five, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Party Of Five in Australia. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content sales strategies. Contact us today to find out more.