The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data can provide crucial insights that aid in their content, acquisition, distribution, and programming decisions. Using the example of "Persona 5: The Animation" in Australia for December 2023, we can see how demand data can be leveraged for various decisions.
To begin with, content valuation can be informed by demand data. The monetary value of a TV show or movie can be determined using Parrot Analytics' content valuation system. By taking into account the show's demand and engagement metrics, executives can make informed decisions about budget allocation and content acquisition. In the case of "Persona 5: The Animation," its audience demand in Australia is 2.0 times the average show in the region, indicating good demand. This demand score can be used to estimate the content's worth on any platform in any region, informing decisions on content investment.
Following that, executives can use demand data to assess a show's global appeal and the market opportunities it presents. Using demand data, executives can locate popular genres and identify under-monetized titles, thus allowing them to focus their efforts on the most profitable markets. For "Persona 5: The Animation," demand in Australia is good, signifying a potentially lucrative market.
Demand data can help executives with subscriber acquisition and retention, which are crucial for the success of any OTT or SVOD platform. They can use demand metrics to find the titles that will attract new subscribers and keep current ones engaged. For "Persona 5: The Animation" fans, titles that are also popular include "Game of Thrones," "Rick and Morty," and "Stranger Things."
Executives can also use demand data to optimize releases and pricing strategies, reduce cannibalization, and assess exclusivity. This can inform decisions on the targeted distribution of content and the allocation of marketing budgets.
Demand data can also uncover how effective marketing campaigns are in creating momentum, which can inform the release of future episodes. The momentum of "Persona 5: The Animation" is seen as good, signifying it has a strong fan base.
Finally, executives can use demand data for competitive benchmarking and pre-release marketing campaigns, allowing them to optimize them for success, as well as assessing the potential of franchisability. In this case, the potential for spinoffs or franchises is seen as good for "Persona 5: The Animation."
Overall, demand data can be a powerful tool for entertainment executives to inform key decisions around content investment and distribution, acquisition, programming, and improving subscriber engagement. As seen with "Persona 5: The Animation," analyzing audience demand can shine a light on strengths and weaknesses related to these areas, which can be used to create strategies to achieve optimal outcomes.
Persona 5: The Animation's travelability to Australia in the last 30 days is 29%, which means that the audience demand for Persona 5: The Animation is 29% of the demand in its country of origin, Japan. Click through to another market to discover how well Persona 5: The Animation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Persona 5: The Animation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Persona 5: The Animation, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Persona 5: The Animation in Australia. We provide our partners with valuable media industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.