The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a TV executive looking to make an informed decision about content acquisition, programming, or distribution? Demand data can provide valuable insights to support your decision-making process. Let's take the example of "Plebs" and examine how you can leverage demand data to make better strategic decisions.
Content valuation: As a television executive, understanding the value of a TV show is crucial when making acquisition and distribution decisions. Using demand data, you can estimate how much a show is worth and how it can contribute to your platform's revenue. The high demand for "Plebs" in Australia, with 3.1 times the audience demand of the average show, makes it a valuable asset for any platform looking to increase engagement and retain subscribers. The show's increasing demand over the last 90 days also indicates a growing popularity, which can translate to higher revenue.
Global trend analysis: Another way demand data can help you make better content decisions is by examining global trend analysis. "Plebs" has high demand in its country of origin, the UK, and its second-ranked market, Australia. Knowing where your content is resonating with audiences can help you identify new markets to target, expand your global reach, and build more diversified content portfolios.
Genre analysis and taste cluster: "Plebs" performs particularly well in the History genre, with higher demand than 96.4% of all history titles in Australia. This suggests an affinity for historical comedy and provides insights into the taste clusters of viewers who enjoy this type of content. You can use this information to identify potential content opportunities and gaps in your content library.
Travelability: Despite the good demand in Australia, "Plebs" has poor travelability. This means it may not translate to the same level of demand in other country markets. Knowing this, as a TV executive, you can be more strategic in your distribution efforts and target specific regions that align with the tastes of the audience.
Marketing optimization: The Parrot Pulse for "Plebs" measures its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. The momentum for "Plebs" is okay, which suggests there may be opportunities to optimize your marketing campaign, perhaps by targeting a specific demographic or a timely promotional event.
In conclusion, demand data can provide valuable insights into your content's performance, engagement levels, and potential opportunities. Using data to inform your content decisions can lead to higher revenue, stronger subscriber retention, and growth for your platform. Understanding the value of a show like "Plebs" and analyzing key dimensions like genre analysis, travelability, and global trend analysis can empower you to make more informed strategic decisions that contribute to long-term success.
Plebs's travelability to Australia in the last 30 days is 51%, which means that the audience demand for Plebs is 51% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Plebs travels internationally.
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Acquire the best shows from partners such as ITV 2 to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Plebs), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ITV 2‘s Plebs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Plebs, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Plebs in Australia. We provide our partners with far-reaching SVOD insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.