The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you can use demand data to make decisions about your content, acquisition, distribution, and programming based on insights from audience engagement and behavior. Parrot Analytics provides TV executives with powerful demand data insights that can be used to drive strategic decisions. By examining the performance of "Poldark" in Australia in February 2024, we can show you how demand data can be used to help you make more informed content decisions.
Content valuation: Using Parrot Analytics' content valuation system, executives can estimate how much a show or library is worth. "Poldark" is valued based on its demand data, which allows executives to estimate the value of the show on their platform, regionally, or internationally.
Acquisition: Demand data can be used to determine which titles are the most popular in a given area or globally, as well as which type(s) of content have the potential for opportunity to acquire or produce. For example, with a 53.3% increase in audience demand for "Poldark" during February in Australia, the data suggests that acquiring the show could attract new subscribers to an SVOD platform or pay TV network. By examining how the show's audience demand is maintained over time, studios and content distributors can determine whether "Poldark" is a useful asset for their organization.
Distribution: With data on a show's travelability, which quantifies a show's international demand, executives can make informed decisions about distribution for a TV series. In the case of "Poldark," the show's demand in Australia was 42% of its demand in the United Kingdom, making it an attractive acquisition for Australian broadcasters or streaming platforms looking to attract UK expats and Anglophiles.
Programming: By examining how demand data informs timing and release strategy, executives can optimize their programming choices. For instance, by noting the spike in demand for "Poldark" in mid-February 2024, an executive can plan to have other programs air before and after so that their audience will continue watching the network. This can help drive the engagement of subscribers and mitigate churn.
Franchisability: Parrot Analytics measures a show's potential to produce spin-offs or franchises. The data shows that "Poldark" has good franchisability potential. By analyzing further data, such as which shows fans of "Poldark" also like, executives can understand the successful aspects of the show and how to replicate those elements in spin-offs.
Momentum: With data on a show's momentum, executives can evaluate the pace of growth and better allocate resources for marketing campaigns. For example, by noting the 41.1% increase in demand for "Poldark" in the last 30 days compared to its demand over a rolling year basis, the distributor can gauge the success of their marketing campaign and adjust their future plans accordingly.
In conclusion, demand data is a powerful tool for TV executives to make informed decisions about their content, acquisition, distribution, and programming strategies. By examining the performance of "Poldark" in Australia in February 2024, we have demonstrated how demand data insights can help executives make better decisions that lead to higher success rates for their programming.
Poldark's travelability to Australia in the last 30 days is 46%, which means that the audience demand for Poldark is 46% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Poldark travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Poldark is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Poldark, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 1:59 p.m. PST using global television demand data from Parrot Analytics for Poldark in Australia. We provide our partners with extensive entertainment industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.