The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are searching for a unique TV show to acquire or distribute, "Primal" is an interesting option to consider. Using demand data, we can assess the potential monetary value of a show like Primal. With 4.1 times the audience demand of the average show in Australia over the last 30 days, it is clear that the demand for "Primal" is on the rise. Furthermore, it is in the top 8.6% of all TV shows in terms of demand in Australia which is a positive sign of its value.
By using Parrot Analytics' content valuation system, we can identify the dollar value contribution of any title to any platform in any region. For example, by quantifying the platform-specific marginal revenue contribution and determining how a title drives engagement across the rest of the catalog, we can calculate the potential ROI that a show like "Primal" will bring to a platform. With "Primal" increasing its demand and performing well globally, it would be an excellent addition to any platform's library.
Another valuable insight gained from "Primal's" audience demand data is the travelability of the show. This is measured by quantifying a show's international demand relative to its home market. "Primal" has done a good job in terms of travelability as it is experiencing high demand not just in the United States of America (USA), its origin country, but also in other countries such as Russia, Brazil, Germany, Ukraine, United Kingdom, Canada, Bulgaria, and France. This indicates the show may be well-received by international audiences and has the potential to expand into new markets.
Assessing the show's performance over a year versus the last 30 days, we can see that it has been consistently above the average. However, in the last 30 days, the demand and popularity of "Primal" have significantly increased in comparison to its performance over the last year, making it a hot topic in the entertainment realm. This data can be used to make informed acquisition and programming decisions by assessing what type of content is resonating with audiences to determine what content should be acquired or developed.
Additionally, by analyzing the top 10 global markets for the show, we can monitor which regions are performing well in comparison to others to make better-informed expansion decisions. Due to its outstanding demand in the USA, "Primal" has performed particularly well in the English-speaking countries, and as such, businesses in these countries may be more likely to find the show appealing.
Furthermore, in-depth audience analysis through our affinity analysis and taste cluster identification tools can extract more insights into the target audience for "Primal," which helps talent agencies, studios and TV production companies optimize the creative talent they hire and the type of programming content they produce. By understanding the preferences of target audiences, organizations can optimize their pre-release marketing strategies and also create content that has a higher chance of being positively received by the audience.
Ultimately, a thorough analysis of audience demand using Parrot Analytics' demand data can provide businesses with a competitive edge in decision making. The case of "Primal" highlights how the use of demand data can lead to better-informed content acquisition decisions, programming decisions, and international distribution decisions, and unlock new opportunities.
Primal's travelability to Australia in the last 30 days is 30%, which means that the audience demand for Primal is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Primal travels internationally.
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Acquire the best shows from partners such as Adult Swim to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Primal), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Primal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Primal, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Primal in Australia. We provide our partners with essential media industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.