The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make informed content decisions, the demand data for "Queer Eye" in Australia can provide valuable insights. Firstly, the show is performing exceptionally well in Australia with 2.5 times the audience demand of the average show in the country over the last 30 days. This is a good indicator that "Queer Eye" could be a worthwhile investment for your platform or network.
To delve deeper into content valuation, the demand for "Queer Eye" can help determine the dollar value contribution of the show to a platform in Australia or globally. The high demand for the show can also help estimate the show's ability to drive subscriptions and mitigate churn.
Furthermore, the audience demand data can inform distribution decisions such as which platforms to target for the show's distribution and in which regions there is the greatest demand for the show. The show has performed well in the United States, Canada, China, the United Kingdom, and Germany. These countries could be prioritized for distribution. The show's reach - the number of people expressing demand for a show - is also outstanding, indicating a wide appeal.
The Parrot Pulse, which measures a show's global performance across six dimensions, provides valuable insights for entertainment executives. The "Queer Eye" reboot has good worldwide audience demand, good longevity in maintaining audience demand over time, good momentum in growing audience demand quickly, and good franchisability potential. Its travelability potential, measuring international demand relative to its home market, is only okay.
Additionally, the demand data can provide valuable insights for programming decisions. By examining the top 10 global markets where "Queer Eye" is most in-demand over the last 30 days, executives can make informed decisions about content that will perform well in similar markets. Executives can also use the audience data to inform decisions on programming scheduling and identifying when it is best to release a show or episode for optimal response.
Demand data can also inform acquisition decisions by identifying content opportunities that exhibit a high opportunity to acquire or produce. Finally, affinity analysis can be used to analyze the demand data to identify areas of potential expansion within the audience.
In summary, the demand data for "Queer Eye" in Australia can provide valuable insights into content valuation, distribution, programming, acquisition, and affinity analysis. Entertainment executives can leverage this information to make informed decisions to drive growth and success for their business.
Queer Eye's travelability to Australia in the last 30 days is 55%, which means that the audience demand for Queer Eye is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Queer Eye travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Queer Eye is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Queer Eye, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on March 19, 2024, 2:51 a.m. PST using global demand analytics from Parrot Analytics for Queer Eye in Australia. We provide our partners with smart television industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.