The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the Parrot Analytics demand data can be used to inform your content, acquisition, distribution, and programming decisions for your platform. Examining the performance of "Resident Alien" for the month of March 2024 in Australia, we can see how the demand data provides insights that can positively impact your decision-making process.
One critical factor in decision-making is content valuation, which helps you determine the value of your series or library to a platform. By employing Parrot Analytics content valuation system based on demand data, you can ascertain the dollar value contribution of any title into any platform in any region. You can use this system to determine how much to spend on content or to assess the value of exclusivity.
Demand data informs content valuation, which gives insight into how much investment in content could maximize returns. The demand for "Resident Alien" in Australia was 14.3 times the average TV show over the last 30 days, meaning it has outstanding demand performance. If you apply content valuation, you can estimate how profitable it is to acquire or distribute "Resident Alien" in Australia, thereby aiding your investment decision.
Additionally, evaluating a show's travelability helps identify the global expansion feasibility of a show, which can inform acquisition or content production decisions. For "Resident Alien," the demand is outstanding, and its travelability is also outstanding, indicating the potential for global expansion.
You can also use demand data to design your programming strategy informed by audience preference, which is crucial in reducing churn rates and increasing subscriber retention and acquisition. The demand data can tell you what type(s) of content exhibit opportunity to acquire or produce. With "Resident Alien," we see that it has higher demand than 99.7% of all mystery titles in Australia. This information suggests that acquiring similar mystery content could increase subscribers interested in that genre.
Additionally, understanding the momentum of a show will help you determine how effective your marketing has been around a show. For "Resident Alien," although audience demand decreased by 2.9% in Australia during March, the momentum of growth remains exceptional, indicating marketing efforts are still working. This insight can help refine marketing campaigns ahead of premiere for maximum buzz and audience attraction.
Demand data also enables optimal release strategies and pricing, which helps to maximize revenue generation. Based on the demand pattern of shows, you can release shows strategically to achieve the best result. For "Resident Alien," looking at its peak demand on a rolling year basis vs. the last 30 days reveals that its popularity has increased by 11.8%, which could potentially inform their pricing strategy and release schedule.
Finally, demand data enables competitive benchmarking, indicating how a show performs against other shows on the market, answer questions like how popular is the show relative to its market or any other market in the world. By examining the top ten global markets where "Resident Alien" is most in-demand, we can see that it surpasses the demand of the average TV show in each of these markets, with the show achieving outstanding audience demand of 19.5 times the average TV show in the United States.
In conclusion, Parrot Analytics' demand data provides entertainment executives with valuable insights into content decisions, acquisition, and distribution decisions, programming strategies, content valuation, global expansion feasibility, consumer behavior analysis, and competitive benchmarking. Using demand data to make informed decisions can potentially lead to increased revenue, boosted audience engagement, and brand loyalty.
Resident Alien's travelability to Australia in the last 30 days is 47%, which means that the audience demand for Resident Alien is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Resident Alien travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Resident Alien is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Resident Alien, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Resident Alien in Australia. We provide our partners with far-reaching entertainment industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.