The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand through data analytics can help you make more informed decisions about content, acquisition, distribution, and programming. By analyzing demand data of "Roseanne" in Australia from February 2024, let's explore the different questions that demand can answer.
One of the key questions that demand data can answer is content valuation, which helps to determine how much a show is worth. Using the Parrot Analytics content valuation system based on demand data, you can reveal the dollar value contribution of any title, to any platform, in any region. For instance, "Roseanne" has 2.9x more audience demand than the average show in Australia over the last 30 days, indicating good demand and value for the show in this market. This show ranks at the 96.9th percentile in the family genre, meaning it has higher demand than 96.9% of all family titles in Australia, which further supports its strong value proposition. By using demand data, you can also estimate the ROI that a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data can also help with acquisition decisions, allowing you to answer questions like what type(s) of content exhibit opportunity to acquire or produce. For instance, "Roseanne" has experienced a 5.0% increase in demand in Australia during February, indicating potential success with Australian audiences. You can also use demand data to find new opportunity markets for content distribution and show demand for a series that is growing. In addition, by understanding the top 10 global markets where "Roseanne" is most in-demand, you can see where it may be worth considering acquiring or distributing the show.
Demand data can also inform programming decisions, such as which titles should be bought to retain and grow your audience. By understanding which titles perform well with your current audience, you can prioritize programming that drives engagement across the rest of the catalog. Additionally, examining insight from "Roseanne," and understanding that audience demand in the United States is still at peak levels, TV executives can consider whether investing in similar family dramas would be a viable growth strategy.
In conclusion, demand data provides a powerful tool for TV executives to make more informed content, acquisition, distribution, and programming decisions. The insights from analyzing "Roseanne" in the Australian market in February 2024 highlighted how demand data can reveal content valuation, optimize productions through international insights, and inform programming decisions to retain and grow your audience.
Roseanne's travelability to Australia in the last 30 days is 19%, which means that the audience demand for Roseanne is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Roseanne travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Roseanne is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Roseanne, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Roseanne in Australia. We provide our partners with valuable content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.