The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive or decision-maker, demand data from Parrot Analytics can provide a wealth of information on content popularity in a particular market or globally. By incorporating this information into your content decision-making process, you can make an informed decision on what content to produce, acquire, distribute, or program.
For instance, using "RuPaul's Drag Race All Stars" as an example, examining its demand data can provide specific insights into how the show performs in Australia and globally. The show, with 3.1 times the audience demand of the average title in Australia over the last 30 days, has good demand in Australia but has been decreasing recently. This data can aid in content valuation and help executives determine the dollar value contribution of a title, as well as estimate its ROI.
The data indicates that the show ranks at the 96.7th percentile in the reality genre, which means that "RuPaul's Drag Race All Stars" has higher demand than 96.7% of all reality titles in Australia. This information could help an executive to understand the show's popularity in terms of genre-specific demand and potential viewership. By combining audience demand data across various markets and looking at the show's global performance across six dimensions using Parrot Pulse, an executive can gain an understanding of the show's travelability, momentum, longevity, franchisability, and reach.
Moreover, looking at the top 10 global markets for "RuPaul's Drag Race All Stars" over the last 30 days provides insights into the show's performance and popularity across markets. This information could be helpful for distribution and acquisition decisions. As such, it is notable that the United States is the show's number one market globally, with outstanding audience demand of 11.4x, while Brazil is ranked second. Other markets such as Italy, the United Kingdom, and the Netherlands have outstanding audience demand as well.
Furthermore, examining fans' taste clusters through other titles they consume, such as "RuPaul's Drag Race All Stars: Untucked!", "Young Sheldon", "The Good Doctor", or "Ghost Adventures," provides more insights into subscribers' preferences to a given platform to help in content programming decisions.
Taking demand data into consideration has numerous benefits for entertainment executives from TV series financing companies to TV production companies, content distributors, linear networks, and pay-TV networks. Demand data can help in making informed decisions about which content to produce, acquire, distribute, and program. Ultimately, incorporating demand data can lead to a more successful content strategy for any given content segment or market.
RuPaul's Drag Race All Stars's travelability to Australia in the last 30 days is 32%, which means that the audience demand for RuPaul's Drag Race All Stars is 32% of the demand in its country of origin, United States. Click through to another market to discover how well RuPaul's Drag Race All Stars travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. RuPaul's Drag Race All Stars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s RuPaul's Drag Race All Stars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for RuPaul's Drag Race All Stars, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for RuPaul's Drag Race All Stars in Australia. We provide our partners with smart TV analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.