The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Understanding audience demand data provides entertainment executives with valuable insights into many aspects of their strategic decision making process. The audience demand for "S.W.A.T." in Australia serves as an excellent example of how entertainment professionals can leverage data to inform their content and acquisition decisions.
Content Valuation: Using demand data, executives can calculate the ROI a specific title such as "S.W.A.T." would bring to a streaming platform. Understanding the value a title brings to their platform, based on audience demand data, can help determine how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn.
Travelability and Franchisability: "S.W.A.T." has achieved outstanding demand on both metrics, indicating spin-off potential in the future. Based on demand data, entertainment executives can predict which content will support global SVOD expansion and how much global appeal a title has compared to other titles in the same genre.
Programming and Distribution Decisions: Understanding audience demand data and how it evolves over time can guide entertainment executives on the optimal release strategy and pricing. The spike in audience demand for "S.W.A.T." towards the end of March is a great example of how executives can use this data to schedule marketing campaigns and other promotional activities. Knowing that "S.W.A.T." has higher demand than 99.5% of all drama titles in Australia during March will help guide executives as they consider their programming choices.
Acquisitions: In some cases, executives need to determine how much a show is worth to another streaming platform or acquire new titles to keep subscribers happy. Based on audience demand data, executives can estimate the value of a title and understand what type(s) of content exhibits opportunity to acquire or produce.
Subscriber Retention and Acquisition: Entertainment executives can leverage demand data to identify which titles are driving acquisition and which titles are causing churn. Based on this insight, executives can identify the most popular genres in their local market and understand how popular a show is relative to the market average. This information will help identify which titles can attract and retain subscribers and improve their platform's engagement level.
In conclusion, audience demand data provides entertainment executives with valuable insights into many aspects of their strategic decision making process. The appeal of "S.W.A.T." has been captured perfectly by the data, and it demonstrates how audience demand data leads to better-informed business decisions. Understanding the value a title brings to a platform, its reach, travelability, and marketing and franchise potential are all vital factors that can be supported by audience demand data.
S.W.A.T.'s travelability to Australia in the last 30 days is 61%, which means that the audience demand for S.W.A.T. is 61% of the demand in its country of origin, United States. Click through to another market to discover how well S.W.A.T. travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. S.W.A.T.), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s S.W.A.T. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for S.W.A.T., for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for S.W.A.T. in Australia. We provide our partners with far-reaching television industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.