The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the data on the performance of "Scooby-doo, Where Are You!" in Australia can be used to make informed decisions regarding programming, content acquisition, and distribution. By examining the demand data, you can gain insights into the popularity of the show, determine its value, explore its potential in other markets, and assess its ability to retain subscribers.
Content valuation uses demand data to answer several questions. One of these questions is how much the show is worth. Given that "Scooby-doo, Where Are You!" has 3.7 times the audience demand of the average show in Australia, it can be considered valuable. Content valuation also examines the value of a content library to a platform over time, and given the outstanding audience demand across all platforms for "Scooby-doo, Where Are You!", it can be considered a strategic asset for a streaming platform.
Demand enables valuing IP globally. With the data on which shows fans of "Scooby-doo, Where Are You!" also like, such as "Spongebob Squarepants," "Pokémon," and "PAW Patrol," executives can gauge the show's global appeal and determine its potential in other markets.
The demand data can also be used to assess the show's ability to retain subscribers. Executives can determine whether the show appeals to a wide group of people and if it attracts new subscribers to the platform. The data can also be used to inform decisions on which titles to buy if they want to keep their current audience happy.
The data can also be used to plan the optimal release and pricing strategy for the show. By examining the demand spikes and the trend in demand over time, executives can determine when to release the show and how to price it for maximum engagement.
Finally, the data on the show's travelability, which measures a show's international demand relative to its home market, can be used to inform decisions on distribution. In this case, "Scooby-doo, Where Are You!" has good travelability, and executives can use this information to target platforms for distribution.
In conclusion, the demand data for "Scooby-doo, Where Are You!" reveals valuable insights for entertainment executives, enabling them to make informed decisions regarding programming, content acquisition, and distribution. By examining the demand data in combination with Parrot Analytics' content valuation system, executives can determine the value of a content library to a platform over time, optimize their marketing campaign, plan their release strategy, and assess the show's ability to drive subscriptions and mitigate churn.
Scooby-doo, Where Are You!'s travelability to Australia in the last 30 days is 11%, which means that the audience demand for Scooby-doo, Where Are You! is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Scooby-doo, Where Are You! travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scooby-doo, Where Are You!, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Scooby-doo, Where Are You! in Australia. We provide our partners with meaningful TV expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.