The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the amount of data available to make an informed content decision is overwhelming. However, Parrot Analytics' demand data can help make this process easier and more streamlined. Let's take a look at how "Secret Invasion" can provide insights for programming, distribution, and acquisition decisions.
Content Valuation: The demand for "Secret Invasion" in Australia has been outstanding, with an audience demand over the last 30 days at 15 times the title average, indicating significant value for this series. Its outstanding performance in its home country, the United States, with an audience demand of 17.7x, shows the value of the content in this market.
Programming: Despite demand decreasing by 58.5% in Australia during August 2023, the show's momentum has remained exceptional. This indicates that the series has real staying power and is likely to continue performing well for some time. The data also shows that the show is at the very top of the mystery genre, which could inform programming decisions around this genre.
Distribution: As the platform-specific marginal revenue contribution is quantified by Parrot Analytics' system, it can help determine which platforms to target for distribution and which titles would fit best. In the case of "Secret Invasion," its exceptionally high travelability score indicates that it could do well internationally and justify investment into distribution efforts beyond the US market.
Acquisition: With travelability being exceptional, "Secret Invasion" could be acquired to support global SVOD expansion. Additionally, its demand data provides insight into its potential success, which shows its popularity not just in its home market but in other parts of the world too.
While the demand data for "Secret Invasion" is a valuable tool for making informed decisions over the series, we can also leverage the insight into the other shows that fans of the show also like. This information provides an opportunity to identify potential key audiences by identifying specific shows that have high audience overlap.
In conclusion, demand data can be used as a tool by entertainment executives to make informed decisions while navigating the vast amount of data present in the TV industry. By utilising demand data, executives can identify under-monetized titles, assess series' ability to drive subscriptions and reduce churn, make programming decisions around popular genres and target specific audiences for acquisitions. With the help of Parrot Analytics' demand data, like that provided on "Secret Invasion", entertainment executives in all areas of the industry can better assess the value of their content and make more informed decisions.
Secret Invasion's travelability to Australia in the last 30 days is 71%, which means that the audience demand for Secret Invasion is 71% of the demand in its country of origin, United States. Click through to another market to discover how well Secret Invasion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Secret Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secret Invasion, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Oct. 2, 2023, 2 p.m. PST using global demand metrics from Parrot Analytics for Secret Invasion in Australia. We provide our partners with comprehensive TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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