The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always seeking data-driven insights to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data on the show "See No Evil" is a valuable resource to help you make strategic decisions for your platform. Here are some examples of how demand data can be used:
1. Content valuation: The demand for "See No Evil" is 9.0 times the average show in Australia, which means it has exceptionally high demand. Valuing content using demand data can help you determine how much to spend on acquiring or producing content. Parrot Analytics' content valuation system based on demand data reveals the dollar value contribution of any title, to any platform, in any region. So, using demand data, you can calculate the ROI that "See No Evil" would bring to your platform.
2. Acquisition decision: You can use demand data to determine what types of content exhibit opportunity for acquisition. The fact that fans of "See No Evil" also like "The Holzer Files", "Ultimate Tag", and "The First 48" means that these titles could have similar viewership and may be a good acquisition for your platform.
3. Programming decision: Knowing that "See No Evil" outperforms the demand of the average TV show (1x), and has higher demand than 99.6% of all documentary titles in Australia, can aid in programming decisions. You may consider featuring "See No Evil" prominently on your platform or scheduling more similar documentaries to take advantage of the show's popularity in that genre.
4. Distribution decision: Travelability can help determine where to distribute the show. In the case of "See No Evil", its travelability is only OK, meaning that there could be limited potential for international distribution. However, its worldwide audience demand is good, so you may consider expanding the show's reach by distributing it to more countries.
5. Longevity: Knowing that "See No Evil" has good longevity, meaning that audience demand is well maintained over time, can help you make decisions about acquiring more episodes or renewing the series on your platform. Additionally, insight into longevity can also direct you to which catalog content could be acquired to increase engagement and retain customers.
In summary, the outstanding demand for "See No Evil" indicates that the show is highly valuable in the Australian market. Use this data to assess the value of the title, identify what types of content exhibit acquisition opportunities, schedule programming, expand the show's reach, and acquire more episodes to maintain viewer engagement on your platform. Demand data can help you uncover new insights for informed decision-making and ultimately help you succeed in a competitive industry.
See No Evil's travelability to Australia in the last 30 days is 166%, which means that the audience demand for See No Evil is 166% of the demand in its country of origin, Canada. Click through to another market to discover how well See No Evil travels internationally.
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Acquire the best shows from partners such as Shaw Media to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. See No Evil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Shaw Media‘s See No Evil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Shaw Media and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for See No Evil, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for See No Evil in Australia. We provide our partners with smart content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.