The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed decisions about content, acquisition, distribution, and programming. Demand data can provide valuable insights into audience behavior and preferences to help executives make these decisions. Let's take a look at how the demand data for "Sesame Street" in Australia for February 2024 can be used for making informed decisions.
Firstly, content valuation uses demand data to answer questions like, "How much is my series worth?" and "What is the baseline value of a title?" For "Sesame Street," the show has 20.6 times the audience demand of the average show in Australia over the last 30 days, which means that it is a highly valuable title in the region. By quantifying the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, executives can estimate the ROI that a specific title will bring to any given platform.
Secondly, demand enables valuing IP globally. With the audience demand for "Sesame Street" across the top 10 global markets where it is most in-demand, executives can determine the global appeal of the show in comparison with other titles in the genre. This provides insight into whether this show would support global SVOD expansion.
Thirdly, demand data powers Parrot Analytics' content valuation system. By using demand data, executives can calculate the possible cannibalization of audiences if a title is available on multiple services, and how to assess the value of exclusivity. They can also analyze how a TV series performance can drive subscriptions and mitigate churn.
Fourthly, demand informs decisions concerning supply and demand. Executives can observe the world's most popular genres using demand data, such as "Sesame Street" being ranked at the 99.9th percentile in the comedy genre in Australia in February 2024.
Finally, demand can help executives make programming decisions. By examining the show's metadata, we can see that the show first aired in 1969 and has 4678 episodes over 53 seasons, with the status of the show being current. This means that the show has been around for a long time and continually attracts a large and dedicated audience. By looking at the audience demand for "Sesame Street" in Australia over the last 30 days, executives can see the momentum of the show. However, they may also note that demand for the show decreased by 25.2% during February. This data points towards the show's potential ability to retain or acquire subscribers if it was to be acquired or produced by a platform or network, and when would be the best time to release the show.
Overall, demand data such as the one given for "Sesame Street" in Australia for February 2024 can help executives make more informed decisions about their content valuation, acquisition, distribution, and programming.
Sesame Street's travelability to Australia in the last 30 days is 39%, which means that the audience demand for Sesame Street is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Sesame Street travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Sesame Street is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sesame Street, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 3:27 a.m. PST using global television demand data from Parrot Analytics for Sesame Street in Australia. We provide our partners with deep television series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.