The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial to making informed content acquisition decisions, distribution decisions, programming decisions and content valuation. Utilizing Parrot Analytics demand data can help executives make data-driven decisions that can make a significant impact on their business. To illustrate this point, let us take a closer look at Sex and the City's audience demand in Australia in March 2024.
Content Valuation: Demand data can help determine the value of a content library by calculating a series' contribution dollar value to any platform in any region. By looking at Sex and the City's demand data, we can assess the show's economic value - it has a demand of 4.8 times the average show, and this level of demand is only achieved by 8.6% of all TV series. Also, we can use demand data to answer questions such as; what is Sex and the City's worth, why is it worth that amount, and how much will it contribute to a given platform's ROI.
Releasing Strategy: Demand data can help optimize the release strategy for a new or existing show. For example, Sex and the City's demand in Australia has increased by 18.9% during March 2024, indicating a growing momentum. Also, demand has spiked toward the end of the month, indicating a good time to promote the show before releasing a new episode or season.
Subscriber Acquisition and Retention: Understanding audience demand is crucial to attracting new subscribers and keeping existing ones happy. Shows that share a similar audience with Sex and the City, like Rick and Morty, South Park and Futurama, can be promoted to attract new subscribers. Further, since Sex and the City has maintained its audience over time, it is an excellent pick for keeping existing subscribers happy.
Programming Decisions: By looking at Sex and the City's performance in the last 30 days in Australia, we can assess audience demand relating to specific genres. For example, the show ranks in the 98.6th percentile in the romance genre, indicating that it is highly popular in this genre. Thus, programming executives can have confidence in selecting other romantic shows with similar profiles
Distribution Decisions: "Travelability," the measurement of a show's international demand relative to its home market, allows executives to maximize global demand for a show. For example, Sex and the City's travelability is outstanding, with the show achieving 34% of its demand in its country of origin, the United States. Knowing this, distributors can focus their international marketing and distribution strategy around those countries with the highest demand – United States, Bulgaria, Russia, United Kingdom, China and France.
To conclude, Parrot Analytics demand data can provide entertainment executives with the tools and insights needed to make informed content acquisition decisions, distribution decisions, programming decisions and valuations. By understanding audience demand, executives can optimize their release strategies, attract new subscribers, retain existing ones, and maximize global demand for their content. Ultimately, it comes down to understanding how valuable the content is to any given platform at any given time and making decisions that ensure the content delivers the desired results.
Sex And The City's travelability to Australia in the last 30 days is 33%, which means that the audience demand for Sex And The City is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Sex And The City travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Sex And The City is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex And The City, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Sex And The City in Australia. We provide our partners with smart subscription-video-on-demand competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.