The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Using demand data from "Sex Education" in March 2024 in Australia, we can explain how entertainment executives can make more informed content, acquisition, distribution, and programming decisions using the questions outlined.
Firstly, demand data can help to answer questions around content valuation. This includes determining how much a series is worth, how much of the series' value is being driven by the demand for one of its stars, and understanding the baseline value of a title. With "Sex Education," we can see that it has 10.6 times the audience demand of the average show in Australia over the last 30 days, indicating its exceptional popularity and high value to a streaming platform. Additionally, the Parrot Pulse shows its global performance across six dimensions, highlighting the outstanding audience demand for "Sex Education" around the world.
Demand data can also inform acquisition decisions. For example, executives can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn, or to value a content library to a platform over time. In the case of "Sex Education," its exceptional audience demand in various markets including Russia, the UK, and the US indicates that it could be a valuable acquisition for a streaming service looking to grow its subscriber base, especially given the show's "Coming of Age" theme, appeal to a wide audience, and the fact that it has produced four seasons to date.
Distribution decisions can also be informed by demand data, with executives able to understand platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Additionally, executives can use demand data to assess the value of exclusivity in different markets. In terms of "Sex Education," its high demand on a global, country, and genre scale suggests that it would perform well on various streaming platforms, and that exclusivity in certain markets could be valuable.
Finally, programming decisions can be informed by demand data. This can include understanding which titles will help to acquire or retain subscribers or what type of content exhibits an opportunity to acquire or produce. In the case of "Sex Education," its high demand in Australia, which has increased by 5.5% in the last month, indicates that audiences are engaged with the show, making it a wise programming decision for linear or pay TV networks. Moreover, the show's exceptional demand in multiple markets around the world, paired with its popularity among other series such as "Ted Lasso" and "The Witcher," suggests that it would be a valuable addition to a streaming platform.
In conclusion, demand data is an essential tool for entertainment executives and professionals to make more informed decisions about content valuation, acquisition, distribution, and programming. By examining the demand data for "Sex Education" in March 2024 in Australia, we can see how executives can use this information to make decisions that will improve the performance and profitability of their content and distribution strategies.
Sex Education's travelability to Australia in the last 30 days is 83%, which means that the audience demand for Sex Education is 83% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Sex Education travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sex Education is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex Education, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for Sex Education in Australia. We provide our partners with extensive TV industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.