The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making informed content, acquisition, distribution, or programming decisions is key for success. That is where Parrot Analytics' demand data comes in. For instance, let's consider the case of "Shadow And Bone", an acclaimed drama series. By analyzing the demand data for this show in Australia for the month of March 2024, we can extract some insights to help make more informed decisions.
Firstly, we can see that "Shadow And Bone" has a demand that is 3.8 times the average TV show in Australia for the last 30 days. Furthermore, the show has higher demand than 96.4% of all drama titles in Australia. This indicates that the show is performing well in Australia. However, it lost 536 spots in its rank during March in Australia, and the demand for the show has decreased in Australia by 63.3%. This suggests that potential executive decisions should involve finding ways to increase local interest or to boost promotion efforts to mitigate the recent drop.
Parrot Pulse also reveals that Australia represents about 31% of the audience demand compared to the show's country of origin, the United States. The data shows that travelability is outstanding, which implies that this content has strong potential to perform well globally. This provides crucial information on how well this show could do in other countries, and can aid in making distribution and acquisition decisions based on the projected popularity of the show in different regions.
Additionally, we can use the affinity analysis of the demand data to see what other shows audiences who like "Shadow And Bone" also enjoy. "The Wheel of Time," "Foundation," and "Loki" are some of the popular shows that are similar to "Shadow And Bone." This can help executives understand the type of content that audiences who enjoy watching this show also like. Comparing the audience demand in different markets is also essential, given that "Shadow And Bone" has outstanding global audience demand across all platforms.
Lastly, it is vital to keep track of changes in audience demand for the show over time. An increase or decrease in demand might indicate a need to adjust the content strategy accordingly. Over the last 30 days, "Shadow And Bone" had lower demand compared to its demand over the course of the previous year. It is also noteworthy that the show peaked at 5.3 times the title average in the last 30 days, compared to 29.5 times the title average for the entire year. This kind of data provides a granular level of information that can be used in programming and content valuations, as it indicates the popularity of a particular show or content over time.
In summary, using demand data, entertainment executives can identify the most popular genres, optimize release strategies and pricing, identify under-monetized titles, make content acquisition and distribution decisions, and assess a TV series' ability to drive subscriptions and mitigate churn. By leveraging insights extracted from the demand data of titles like "Shadow And Bone" or "The Wheel of Time," executives can make better-informed decisions about their content strategy that will help them maximize audience engagement, increase profit margins, and ultimately, stay competitive in a fast-moving industry.
Shadow And Bone's travelability to Australia in the last 30 days is 26%, which means that the audience demand for Shadow And Bone is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Shadow And Bone travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Shadow And Bone), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Shadow And Bone is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shadow And Bone, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Shadow And Bone in Australia. We provide our partners with comprehensive television workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.