The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Shameless" in Australia for February 2024 can provide valuable insights into making more informed content and acquisition decisions. The data shows that "Shameless" demonstrated exceptional demand in Australia, achieving 11.8 times the audience demand of the average show over the last 30 days. It means that the show has higher demand than 99.5% of all drama titles in Australia. These numbers can be used to inform the content valuation of the show for a platform. It can help media executives assess the potential for a title and guide their budgets accordingly.
By examining related shows that fans of "Shameless" also like, executives can get valuable insights into what type of content resonates with the audience. It can be used to identify gaps in the platform's content library and shape the acquisition strategy.
Further analysis of the show's demand over a rolling year basis shows that it peaked at 16.3 times the average in the last 30 days. The increase indicates that the show has increased in popularity. Besides, the data suggests that the show sustains its audience demand over time, making it an appropriate title to invest in.
The data on the top 10 global markets where "Shameless" is most in-demand, including the United States, China, Italy, Russia, Germany, Canada, the United Kingdom, France, and Ukraine, provides executives with a picture of the show's global appeal. It can help guide their distribution strategy and identify new potential acquisition markets.
The show has also achieved outstanding momentum and travelability across all platforms. These dimensions measure the pace of growth and international demand, respectively, indicating the show's potential for global expansion and the success of the show's marketing campaign.
Demand data can also reveal insights into the show's franchisability and reach. Parrot Pulse measures these two dimensions, and it shows that "Shameless" is exceptionally franchisable and has outstanding reach.
In conclusion, demand data is a valuable tool for entertainment executives to make more informed content and acquisition decisions. By using demand data in their decision-making process, executives can quantify the audience's interest in a title, assess the title's potential for global expansion, and evaluate its long-term value for the platform.
Shameless's travelability to Australia in the last 30 days is 44%, which means that the audience demand for Shameless is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Shameless travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Shameless is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shameless, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 18, 2024, 12:43 p.m. PST using global demand content analytics from Parrot Analytics for Shameless in Australia. We provide our partners with deep entertainment industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.