The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives in the industry, leveraging demand data can provide insights on how to make better content, acquisition, distribution, and programming decisions. With shows like "Shark Tank", demand data can be used to inform a variety of strategic decisions.
One of the key applications of demand data is in content valuation. By using Parrot Analytics' content valuation system, it is possible to determine the dollar value contribution of any title to any region and platform. This can help executives decide on how much to spend on content, what their return on investment (ROI) will be, and how to assess a show's ability to drive subscriptions and reduce churn.
Looking at "Shark Tank" in Australia during February 2024, we can see that the show achieved 7.5 times the audience demand of the average show in Australia over the last 30 days. This speaks to the popularity of the show, and executives could use this information to determine the show's value on their platform.
Demand data can also help executives with programming decisions. By examining the top 10 markets where "Shark Tank" is most in-demand over the last 30 days, we can see how the show is doing in different regions around the world. This can inform decisions on where to distribute the show and which platforms to target. For example, the show achieved outstanding audience demand of 11.8x in the United States, making it an excellent fit for American audiences.
Another important consideration for executives is the show's momentum. In the case of "Shark Tank", its momentum is good, indicating that its pace of growth is healthy. This can be used to inform decisions around marketing and promotion, since momentum is an indicator of how effective a show's campaign is at generating buzz and interest.
Moreover, by analyzing the show's performance in different genres, decision-makers can determine the best fit for the show on their platform. In this case, "Shark Tank" ranks at the 99.1th percentile in the family genre, indicating that it is likely a good fit for families or as a family-friendly programming offering.
Finally, demand data can help executives with distribution decisions as well. For example, by analyzing the show's travelability, it is possible to determine the international demand for the show relative to its home market. In the case of "Shark Tank", its travelability is outstanding, indicating that it has high international demand potential.
In summary, demand data provides a wealth of insights that can help executives across the entertainment industry make better content, acquisition, distribution, and programming decisions. In the case of "Shark Tank" in Australia over February 2024, we can see how demand data can be used to inform content valuation, programming, and distribution decisions, among others.
Shark Tank's travelability to Australia in the last 30 days is 45%, which means that the audience demand for Shark Tank is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Shark Tank travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Shark Tank is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shark Tank, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Business Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 3:10 p.m. PST using analytics from Parrot Analytics for Shark Tank in Australia. We provide our partners with far-reaching television series insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.