The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are likely to engage with various questions ranging from content valuation to Subscriber acquisition and retention, optimal release strategy, affinity analysis, franchisability, and competitive benchmarking. The good news is that demand data provides all the answers you need, and insights that can help you strategize effectively.
One way demand data can guide your decision-making process is by providing content valuation insights. In Australia, for example, "Sleepy Hollow" has a demand that is 2.1 times higher than the average TV show, which places it at the 95.3rd percentile in the drama genre. Using Parrot Analytics' content valuation system, you can calculate the dollar value contribution of any title, to any platform, in any region. This system allows you to determine how much to spend on content, quantify the platform-specific marginal revenue contribution, and assess a TV series' ability to mitigate churn and drive subscriptions.
Demand data can also inform your franchise expansion or spin-off decisions. For instance, the demand for "Sleepy Hollow" in the US is 6.3 times higher than the global average, while its franchisability is good. This means there's an opportunity to monetize the IP by developing spin-offs or franchises. Additionally, you can use demand data to map local whitespaces, which informs your content production or acquisition opportunities.
Demand data also provides strategic insights for subscriber acquisition and retention. By examining the top 10 global markets where "Sleepy Hollow" is most in-demand over the last 30 days, we see that the show has higher demand than the average title in each of these markets. This highlights the show's potential as an acquisition-driving title, indicating it could attract new subscribers and help in audience retention. Finally, with insight into what other shows fans of "Sleepy Hollow" like, you can make programming decisions around which shows to air that will retain your current audience or appeal to new viewers.
In conclusion, demand data is a valuable tool for entertainment decision-makers when it comes to content valuation, franchise expansion, subscriber acquisition, programming decisions, along with many other areas. With Parrot Analytics' insights, you will have the confidence to make the strategic moves that will take your content to extraordinary heights.
Sleepy Hollow's travelability to Australia in the last 30 days is 9%, which means that the audience demand for Sleepy Hollow is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Sleepy Hollow travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sleepy Hollow), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Sleepy Hollow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sleepy Hollow, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Sleepy Hollow in Australia. We provide our partners with extensive entertainment industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.