The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is extremely useful for entertainment executives who want to make informed decisions related to content, acquisition, distribution, and programming. Let’s see how Parrot Analytics demand data for "So You Think You Can Dance" can help executives make these decisions by answering some of the questions they may have:
1. How popular is "So You Think You Can Dance" in Australia compared to other TV shows?
Parrot Analytics analyzed the demand data for "So You Think You Can Dance" in Australia over the last 30 days and found that it has 3.4 times the audience demand of the average show, which is good. Additionally, only 8.6% of all TV shows have this level of demand. Therefore, executives can conclude that "So You Think You Can Dance" is quite popular in Australia.
2. How is demand for "So You Think You Can Dance" changing over time?
Comparing the demand for "So You Think You Can Dance" over the last 90 days and the last 30 days in Australia, Parrot Analytics found that demand for the show has been increasing recently. Specifically, the demand increased by 122.8% during March 2024. Furthermore, the show moved up in its rank by 599 spots during March in Australia.
3. Who is the target audience for "So You Think You Can Dance" in Australia?
Analyzing the demand for "So You Think You Can Dance" in Australia within the music genre in March 2024, Parrot Analytics found that it ranked at the 97.6th percentile. This means that the show has higher demand than 97.6% of all music titles in Australia. Hence, executives can conclude that "So You Think You Can Dance" is popular among music lovers in Australia.
4. Which other TV shows are popular among "So You Think You Can Dance" fans in Australia?
Parrot Analytics discovered that other TV shows that fans of "So You Think You Can Dance" like are "Bachelor In Paradise (US)", "The Bachelorette", "Iron Chef America", "Buffy The Vampire Slayer", "Rick And Morty", "Fargo", "The Simpsons", "Worst Cooks In America" and "Geordie Shore". This information can help executives make decisions for their SVOD channel or linear network.
5. How is "So You Think You Can Dance" performing globally?
Parrot Analytics provides a global perspective using its demand data for "So You Think You Can Dance". The audience demand for the show across all platforms worldwide is good, while its travelability is okay. Furthermore, it has outstanding longevity, and its momentum is likewise good. Its franchisability (spin-off potential) is okay, and its reach (the number of people expressing demand for a show) is good. Parrot Analytics also found that the show ranks at #423 in Australia and achieved 36% of the demand in its country of origin, the United States.
In conclusion, demand data from Parrot Analytics can be extremely helpful for executives in making content, acquisition, distribution, and programming decisions. The examples given for "So You Think You Can Dance" above demonstrate how executives can get data-driven insights into a TV show's performance globally and locally. Additionally, Parrot Analytics' content valuation system, which is based on demand data, can be used to understand the dollar value contribution of any title to any platform in any region. As such, executives can make informed and strategic decisions around their content by leveraging Parrot Analytics' demand data.
So You Think You Can Dance's travelability to Australia in the last 30 days is 63%, which means that the audience demand for So You Think You Can Dance is 63% of the demand in its country of origin, United States. Click through to another market to discover how well So You Think You Can Dance travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s So You Think You Can Dance is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for So You Think You Can Dance, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Performance Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for So You Think You Can Dance in Australia. We provide our partners with deep OTT capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.