The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working on an OTT platform, there are various strategic decisions you must make regarding content acquisition, distribution, and programming. One of the major factors you can rely on to make informed decisions is demand data. Let's take a look at how demand data can help you with decision-making using the example of "Stanley Tucci: Searching For Italy."
Content Valuation:
One of the most significant advantages of using demand data is that it enables content valuation. A show's demand indicates its popularity and provides insights into its value to a platform. For instance, with 4.5 times the audience demand of the average show in Australia over the last 30 days, "Stanley Tucci: Searching For Italy" has good demand, which is an indication that the show is valuable to the platform. This demand data can be used for economic valuation to reveal the dollar value contribution of this title to the platform.
Programming Decisions:
Demand data can also inform programming decisions and help executives optimize the release strategy for their content. Within the case of "Stanley Tucci: Searching For Italy," demand spiked in late March 2024 in Australia. This information can assist executives in deciding the best time to release their content and understanding the factors affecting the demand.
Acquisition and Distribution Decisions:
Demand data provides insight into the global demand and allows executives to evaluate the show's worth for another platform. In the case of "Stanley Tucci: Searching For Italy," it has good demand within Australia, United States, Canada, Italy, United Kingdom, and other countries. Therefore, it could be a valuable acquisition for other streaming services.
Retaining and Acquiring Subscribers:
Demand data provides insight into retaining subscribers by offering audience satisfaction. In the case of "Stanley Tucci: Searching For Italy," audience demand increased by 13.5% in March 2024 in Australia, indicating the show's popularity with audiences. Executives can use this information to decide whether they should acquire or develop shows similar to "Stanley Tucci: Searching For Italy" to retain their present audience or to appeal to new subscribers.
Marketing Decisions:
Demand data also powers pre-release marketing strategies. In the scenario of "Stanley Tucci: Searching For Italy," the demand for the title has been steadily increasing, and understanding this trend enables executives to create effective marketing campaigns ahead of the show's premiere.
In conclusion, leveraging demand data can provide entertainment executives with critical insights into the performance of a particular TV series. By using audience demand to inform acquisition, programming, and distribution decisions, executives can maximize the value of their content or the content of their clients. Additionally, executives can employ demand data to predict audience satisfaction, optimize marketing strategies, and generate incremental revenue for their platform.
Stanley Tucci: Searching For Italy's travelability to Australia in the last 30 days is 97%, which means that the audience demand for Stanley Tucci: Searching For Italy is 97% of the demand in its country of origin, United States. Click through to another market to discover how well Stanley Tucci: Searching For Italy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CNN‘s Stanley Tucci: Searching For Italy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stanley Tucci: Searching For Italy, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Travel Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Stanley Tucci: Searching For Italy in Australia. We provide our partners with far-reaching TV series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.