The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working within a TV or OTT platform, content distribution company, or talent agency, it's essential to understand the demand for a show before making any investment decision. Using "Star Wars: The Clone Wars" analysis in February 2024 in Australia, it is possible to explain how demand data can help make more informed content, acquisition, distribution, or programming decisions.
One key advantage of utilizing demand data is that it enables content valuation, which can help determine a TV series' value on a streaming platform. For example, the Parrot Analytics content valuation system indicates how much a series is worth, assesses a title's ability to drive subscriptions, and mitigate churn. Demand data can also be used to determine how much to spend on content, including an entire library or an individual series, and to identify the potential of monetizing IP through spin-offs or creating franchises.
In the case of "Star Wars: The Clone Wars" analysis in Australia, the series generates exceptional demand for the last 30 days. With 10.4 times the audience demand of the average show, and only 2.7% of all TV shows attaining such demand, the series has achieved an outstanding peak rank of #139. Furthermore, the show enjoys outstanding audience demand of 38% in Australia compared to its country of origin, the United States. The ability to measure audience demand across six dimensions compliments the content valuation system, providing TV executives with valuable insights when purchasing content.
Demand data is tied to programming and distribution decisions. Understanding the demand of a show in a region allows television executives to determine what type of and how much content to produce or acquire. For instance, in Australia "Star Wars: The Clone Wars" ranks at the 99.3th percentile in the drama genre, indicating that the show has higher demand than 99.3% of all drama titles in the country. Understanding such demand allows a TV network or an OTT platform to determine the best release strategy for their content. In this case, demand spiked in mid-February, indicating the need to optimize the release strategy following a clear demand pattern.
Another key advantage of using demand data is the ability to identify taste clusters and parings, knowing which TV shows or talent to partner with on a project. For instance, fans of "Star Wars: The Clone Wars" also enjoy "The Mandalorian," "Rick And Morty," and "Ahsoka." This affinity analysis can help TV executives build a better programming slate and promote or cross-promote shows to attract subscribers.
Finally, demand data powers competitive benchmarking, enabling TV executives to compare their show against other titles available on the market. The six global markets where "Star Wars: The Clone Wars" is most in-demand reveals how the show outperforms the demand of the average TV show in each market, identifying regions, currencies or languages that improve revenues.
In conclusion, utilizing demand data provides essential insights to entertainment TV executives. It enables content valuation, programming, and distribution decisions. As content moves increasingly to streaming platforms, demand data will become more critical, enabling improved content acquisition decisions, something that we at Parrot Analytics specialize in providing.
Star Wars: The Clone Wars's travelability to Australia in the last 30 days is 41%, which means that the audience demand for Star Wars: The Clone Wars is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: The Clone Wars travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Star Wars: The Clone Wars.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Star Wars: The Clone Wars from partners like Disney+.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Star Wars: The Clone Wars? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Star Wars: The Clone Wars. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Wars: The Clone Wars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Star Wars: The Clone Wars, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Star Wars: The Clone Wars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Clone Wars, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 11:08 p.m. PST using tv demand data from Parrot Analytics for Star Wars: The Clone Wars in Australia. We provide our partners with comprehensive subscription-video-on-demand analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.