The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help you in making more informed content decisions. Let's take a look at the example of "Star Wars: Young Jedi Adventures" in March 2024 in Australia to see how demand data can inform acquisition, distribution, and programming decisions.
One way to use demand data is to evaluate the content valuation of a show. By analyzing how much demand a show like "Star Wars: Young Jedi Adventures" generates in a specific market like Australia, you can estimate its economic value and make informed decisions about how much it is worth or how much it should cost to acquire for your platform.
Demand data also provides insights into audience preferences and tastes, which can help you in making acquisition decisions. For example, "Star Wars: Young Jedi Adventures" is performing well in the children's genre, as evidenced by its high percentile rank, which means that other similar children's shows might also perform well. By looking at the other shows that fans of "Star Wars: Young Jedi Adventures" also watch, such as "We Bare Bears," "Sesame Street," and "Peppa Pig," you can better understand the preferences of your audience and identify other shows to target for acquisition.
Distribution decisions can also benefit from demand data. Understanding where a show like "Star Wars: Young Jedi Adventures" is in high demand can inform how it should be distributed in different regions. For example, if the show is more popular in the United States, as it is according to the Parrot Pulse report, then it might be wise to prioritize distributing it in the US rather than in other markets.
Programming decisions can also be made using demand data. As we saw, "Star Wars: Young Jedi Adventures" experienced a demand spike in late March in Australia. This could indicate that a promotion or special programming event surrounding the show might have contributed to the spike, and a similar strategy could be employed to boost demand for other shows.
In conclusion, demand data can inform different aspects of the strategic decision-making process, such as content valuation, acquisition, distribution, and programming decisions. By analyzing audience demand for a show like "Star Wars: Young Jedi Adventures," you can better understand the preferences of your audience, the show's performance in different markets, and how to leverage this information to make data-driven decisions.
Star Wars: Young Jedi Adventures's travelability to Australia in the last 30 days is 34%, which means that the audience demand for Star Wars: Young Jedi Adventures is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: Young Jedi Adventures travels internationally.
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Acquire the best shows from partners such as Disney Junior to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Wars: Young Jedi Adventures), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Junior by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Star Wars: Young Jedi Adventures is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: Young Jedi Adventures, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Star Wars: Young Jedi Adventures in Australia. We provide our partners with meaningful media industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.