The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, using demand data to inform content, acquisition, distribution, and programming decisions can help you make more informed decisions and increase the likelihood of success. In this article, we'll examine how demand data for "Strike" in Australia for the month of March 2024 can be used to make informed decisions.
Firstly, content valuation uses demand data to answer many key questions. By analyzing audience demand, you can determine how much a series is worth, assess its ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services. Parrot Analytics content valuation system is powered by global content demand and supply, allowing for accurate economic valuations.
With 3.5 times the audience demand of the average show in Australia over the last 30 days, "Strike's" demand is good. Additionally, it is in the 96.1st percentile of the drama genre. This indicates that "Strike" has higher demand than 96.1% of all drama titles in Australia, making it a strong candidate for investment.
By examining other shows that fans of "Strike" like, such as "The Boys", "Fargo", and "The Lord of the Rings: The Rings of Power", you can determine which titles to acquire or produce to support global SVOD expansion. Furthermore, analyzing the Australian market can uncover the most popular genres in that area, and help with optimal release strategies and pricing.
Looking at "Strike" specifically, we can see that audience demand for the show has decreased in Australia by 12.9% in March, highlighting a potential issue. However, the demand spiked in late March, indicating that the show may still be resonating with audiences. In comparison to its demand over the last 90 days, the demand for "Strike" has been decreasing, emphasizing the need for continual monitoring of audience demand.
Momentum, which refers to the pace of growth, is okay for "Strike", as is its Franchisability. This means the show has the potential for spin-offs or franchises and is indicative of the possibility for continued long-term success. Additionally, comparing the performance of "Strike" on a 1 year rolling basis versus the last 30 days reveals that it has experienced a 23.3% increase in demand, indicating increased popularity.
Finally, by examining the top 10 global markets where "Strike" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets, with Bulgaria being its number one market globally. This information can be used to inform regional content licensing decisions and maximize the potential reach of a show.
In conclusion, using demand data can help television executives make informed decisions regarding content valuation, acquisition, distribution, and programming. Using the example of "Strike" in Australia, we can see how demand data can inform decisions on which titles to acquire, where to focus expansion efforts, and how to optimize release strategies. By continually monitoring audience demand, executives can increase their chances of success and maximize their investment.
Strike's travelability to Australia in the last 30 days is 75%, which means that the audience demand for Strike is 75% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Strike travels internationally.
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Acquire the best shows from partners such as BBC to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Strike), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular BBC‘s Strike is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Strike, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Strike in Australia. We provide our partners with far-reaching TV series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.