The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly making decisions about what content to invest in, acquire, or distribute. Demand data can provide you with valuable insights to make informed decisions and maximize your return on investment. Let's take "Summer Heights High" as an example and look at how demand data can help you make content-related decisions.
Firstly, using demand data, you can evaluate the show's performance in the Australian market. "Summer Heights High" has 2.5 times the audience demand of the average show in Australia over the last 30 days and ranks at the 96.3rd percentile in the family genre, indicating its high popularity among viewers. You can also compare the demand trend over different periods, i.e., 30 vs. 90 days, to identify if demand is decreasing or increasing.
Next, you can examine the show's fan base to understand the content and genre preferences of its audience. "Summer Heights High" is well-liked among fans of "South Park," "Bob's Burgers," and "Love Child (Liebes Kind)," providing insights into cross-genre marketing and potential audiences.
Moreover, the demand data reveals the show's performance across multiple dimensions. For example, the show's travelability score is low, indicating that it has low international demand relative to its home market, suggesting distribution or marketing strategies should focus more on the Australian market. The momentum and franchisability scores are also low, which indicates that the show may not have a significant impact on audience growth or spin-off opportunities.
The show's performance over a year-long period and the past 30 days can also provide additional insights into the show's demand trends, which can help with strategic programming decisions and content valuation. For example, "Summer Heights High" had average demand 2.4 times the average title over a year, compared to 2.5 times over the past 30 days, indicating the show's increasing popularity.
Finally, examining the top 10 global markets where "Summer Heights High" is most in-demand over the last 30 days reveals its worldwide popularity, with audience demand outperforming the average TV show in each market. Australia and the United States had the highest demand, while other markets performed okay, indicating potential opportunities for international distribution or licensing deals.
In conclusion, demand data is a valuable tool for TV executives, helping them make informed content, acquisition, distribution, or programming decisions. It can help you evaluate content performance, cross-genre marketing potential, and even spin-off and international distribution opportunities. It can also provide insights into how shows' demand trends vary over different periods, which can help you determine content valuation. Informed decisions about content can lead to an improved return on investment, an increased fan base, and growth opportunities for a show.
This is Summer Heights High's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Summer Heights High travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ABC Australia‘s Summer Heights High is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Australia and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Summer Heights High, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:55 a.m. PST using demand data from Parrot Analytics for Summer Heights High in Australia. We provide our partners with extensive television industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.