The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an increasingly valuable tool that executives can use to make more informed content, acquisition, distribution, and programming decisions in the entertainment industry. For instance, the case of "Supergirl" is a perfect example of how demand data can be used to gain insights and make strategic decisions in content optimization.
Using Parrot Analytics demand data, "Supergirl" achieved 6.6 times the audience demand of the average show in Australia over the last 30 days and its demand has been increasing recently. Additionally, the demand for this show has spiked in late March 2024. This data can give executives a clear picture of the show's popularity in the market and allow them to understand the show's value and how best to leverage it. It can be used in content valuation to determine the show's worth to the platform, and can also provide insights on how much ROI a specific title will bring for any given platform.
Moreover, "Supergirl" is an excellent show that has shown exceptional demand across six dimensions, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. This information can be used to compare the show's performance against other titles available in the market and evaluate acquisition decision. It can also inform programming decisions such as scheduling the show for a particular time, acquiring its spin-off, or partnering with leading brands or talent to expand its audience.
Another useful application of demand data is in pre-release marketing. By examining data trends of the show's popularity, executives can optimize marketing campaigns ahead of premiere to attract the right audience and determine the most effective pricing strategy. They can also identify under-monetized titles, uncover white spaces in the market where the show has high demand, and even predict audience retention and growth levels based on demand data.
To summarize, demand data can be used to assess the value of individual titles and libraries, identify audience taste clusters, benchmark against competitors, and determine optimal supply and demand opportunities. Demand data is an essential tool that experts in the entertainment industry can utilize in making data-driven decisions that impact content valuation, acquisition, distribution, and programming.
Supergirl's travelability to Australia in the last 30 days is 29%, which means that the audience demand for Supergirl is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Supergirl travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Supergirl), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Supergirl, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Supergirl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Supergirl, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Supergirl in Australia. We provide our partners with comprehensive TV capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.