The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can utilize our demand data analysis to make more informed content, acquisition, distribution, and programming decisions. For example, let's take "Switched At Birth," and examine how demand data can be used to make data-driven decisions.
One of the most common questions that content creators and distributors face is how valuable a TV series or movie is. Audience demand data provided by Parrot Analytics allows you to determine value in real-time, taking into account regional differences. Through global content demand and supply, our content valuation system reveals the dollar value contribution of any title, to any platform, in any region. Utilizing demand data, you can calculate the ROI a specific title will bring to any given platform.
Another example is to use demand data to determine whether to invest in a particular talent or genre, as it powers affinity analysis. Through demand data analysis, you can answer questions like who is the best talent or what is the best brand to partner with to expand your audience or which TV shows will help you acquire or retain subscribers.
Our recent analysis of "Switched at Birth" for the month of February 2024 in Australia illustrates how to use demand data in practice. Over the past 30 days, demand for the series in Australia was 2.2 times higher than the country's show average, with only 8.6% of shows possessing such demand levels. Compared to the previous three months, demand for this show has increased, peaking at a fantastic rank of 1035 in the country. However, the show decreased in rank by 624 spots in February in Australia.
By analyzing the show's performance across various dimensions like the romance genre, the global travelability of the show, momentum, and reach, you can evaluate different areas of the show with a data-driven lens. You can also gain insights into how well audience demand is maintained over time and whether it has spin-off potential. If one looks into the top 10 global markets for Switched at Birth, it outperforms the demand of the average TV series in all these markets.
You can also analyze the financial implications of demographic and regional differences in demand data. This data can be critical when content creators and distributors want to determine how far a specific title can travel internationally when considering acquisition deals. You can also use the data to compare the show's current local value with its value globally to figure out the potential markets to expand its reach.
In conclusion, Parrot Analytics' demand data can empower TV executives to make data-driven decisions for content, acquisition, distribution, and programming. By looking at shows like "Switched At Birth," you can determine its audience's likes, dislikes, and how it compares to other shows available on the market. You can also assess its peak demand, sustainability, and comparing demand over time. Knowing this detailed information enables you to significantly reduce risks and optimize your investment.
Switched At Birth's travelability to Australia in the last 30 days is 26%, which means that the audience demand for Switched At Birth is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Switched At Birth travels internationally.
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Acquire the best shows from partners such as ABC Family to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Switched At Birth), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ABC Family by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Switched At Birth, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ABC Family‘s Switched At Birth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Switched At Birth, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Switched At Birth in Australia. We provide our partners with essential content competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.