The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for various TV shows in the market is crucial. Demand data can be used to make informed decisions on content, acquisition, distribution, and programming. In this scenario, we will look into how demand data helped assess the performance of the TV show, "Tangled: The Series," and how it can be used to make strategic decisions.
For a TV executive, the most pressing concern would be content valuation. Parrot Analytics' demand data offers an economic valuation system that is powered by global content demand and supply. This system provides insight into how much a particular title is worth to any platform and its contribution to the platform's revenue. In the case of "Tangled: The Series," the demand data shows that it has 2.9 times the audience demand of the average show in Australia over the last 30 days, which is indicative of high demand. This information can be used to evaluate the economic value of the show and its contribution to an OTT or SVOD platform's revenue.
One critical question a TV executive might ask is whether it is worth investing in "Tangled: The Series." The demand data shows that the show has been increasing in popularity, with demand at 2.2 times the average over the last 90 days. Moreover, the show's demand in Australia has decreased by 112.1% during February, indicating that the Australian market may no longer be a strong market for the show. This information can aid TV executives in making informed programming decisions concerning the show's production and distribution in the Australian market.
Another way demand data can be used to aid content producers and distributors is by leveraging it to determine the appropriate price point for a title. The demand data shows that "Tangled: The Series" has higher demand than 95.9% of all comedy titles in Australia. This indicates that the show has a high value proposition, and its licensing, pricing, and packaging should reflect the high demand. Additionally, demand data can inform production decisions by helping producers identify which type of content has an opportunity to acquire or develop.
Content producers and distributors can also utilize demand data in identifying the audience's preferences, which can guide decisions on which shows to produce, acquire, or distribute. Like "Tangled: The Series," shows such as "PAW Patrol," "Hilda," and "The Owl House" are examples of shows that resonate with the "Tangled" audience. This information can guide content producers and distributors in creating or acquiring shows that would appeal to a broader audience and increase demand for their titles.
Demand data can also reveal how a title is doing in comparison to other shows and how well it has held up since it premiered. In the case of "Tangled: The Series," the 1-year rolling basis data shows that the show had 5.6 times the audience demand over the course of an entire year, with a peak demand of 5.9 times the average in the last 30 days. This information highlights the show's current popularity level and its growth potential.
Lastly, catalog content can be acquired to increase engagement and retain customers. For example, travelability data shows that there is 26% of demand for the show in Australia compared to its home market, the United States. This information can guide content distributors and producers in identifying other markets where the show has high demand and focus on distributing it in those markets.
In conclusion, demand data plays a vital role in guiding content creators, producers, distributors, and programmers in making informed decisions on investment, pricing, production, acquisition, and distribution. The Parrot Analytics content valuation system is a valuable tool that provides an economic valuation system powered by global content demand and supply. It is through such data that content producers and distributors can identify growth opportunities, capitalizing on their audience's preferences and maximize the potential of their intellectual property.
Tangled: The Series's travelability to Australia in the last 30 days is 9%, which means that the audience demand for Tangled: The Series is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Tangled: The Series travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tangled: The Series, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 7:35 a.m. PST using television demand metrics from Parrot Analytics for Tangled: The Series in Australia. We provide our partners with smart subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.