The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, these insights about "Taskmaster" can reveal how demand data can help you make informed content decisions, acquisition decisions, or distribution decisions. Firstly, the show has outstanding audience demand in Australia, which is 15 times more than the average show in the country. By leveraging demand data, entertainment executives can track the value of content libraries in the platform ecosystem, estimate cannibalization of audiences, and assess the value of exclusivity across markets.
Secondly, demand data enables entertainment executives to make informed decisions concerning supply and demand. With the data on the global performance of "Taskmaster," executives can gauge the potential of acquiring or producing content. In the case of "Taskmaster," it has good franchisability, which means it has spin-off potential. By leveraging demand data, entertainment executives can build a robust acquisition and production pipeline.
Thirdly, demand data can inform the programming decisions of entertainment executives. With the data on the top 10 global markets where "Taskmaster" is most in-demand, it is evident that the show has higher demand in the UK, followed by the US, Australia, Sweden, Norway, Canada, Netherlands, Romania, and Germany. If you are an entertainment executive, you can leverage this data to decide which markets to prioritize while programming content for any specific region. This analysis of "Taskmaster" also shows that the audience demand for the show has been increasing recently. It indicates that the show has increased popularity compared to the past year. Entertainment executives can leverage demand data to optimize their release pricing strategies.
Fourthly, demand data can inform the distribution decisions of entertainment executives. By examining audience demand across platforms, executives can decide which platforms to target for content distribution. It is essential to note that demand for "Taskmaster" has been decreasing recently. However, the rollling monthly data indicates that the show has increased its popularity in the current month. Entertainment executives can use demand data to audit their current distribution partnerships and decide which platforms to target for new distribution deals.
Lastly, demand data can reveal the tastes and preferences of audiences. By analyzing the genres that audiences enjoy watching, executives can make informed decisions about which shows to acquire or produce. For instance, based on the shows that fans of "Taskmaster" also like, executives can make an informed decision about which upcoming production to promote optimally and most efficiently. Moreover, by examining the top-performing markets for the show globally, it becomes possible to determine the success of similar programming in those regions.
Overall, demand data can answer questions concerning content valuation, taste clusters, travelability, franchisability, and momentum. The analysis above shows that demand data provides unparalleled value to executives involved in decision-making processes across different areas of the content value chain.
Taskmaster's travelability to Australia in the last 30 days is 57%, which means that the audience demand for Taskmaster is 57% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Taskmaster travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Taskmaster is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Taskmaster, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Panel Game), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Taskmaster in Australia. We provide our partners with deep television series workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.